Marketing
Content
1. Introduction ……………………………………………………………………..1
2.0 Procedures……………………………………………………………………….1
3.0 Reasons for enter international market ……………………………………….1
4.0 The two sources of information………………………………………………...1
5. The two factors that PK Electrics would face…………………………………2
6. The process for market selection……………………………………………….2
7. The entry modes…………………………………………………………………3 1. Exporting…………………………………………………………………….3 7.2 Overseas production………………………………………………………...3 7.3 Contract manufacture ……………………………………………………...3 7.4 Direct foreign investment…………………………………………………...3
8.0 The more appropriate method for PK Electrics enter the international market………………………………………………………………………………...4
9.0 Bibliography…………………………………………………………………...…5
1. Introduction
The aim of this report is that according to the PK Electrics’ current situation to decide whether and how to enter the international market. It contains the reasons, the sources of information, the factors, the process, the entry modes and why choose this entry mode for enter international market.
2.0 Procedures
The sources of this report include a number of books in marketing were consulted; information on e-marketing was taken from internet websites.
3.0 Reasons for enter international market
There are three reasons for PK Electrics is considering entering international markets:
The firm may benefit from the image of being an ‘international player’, because the urban population PK Electrics has seen demand for its products grow as people seek improvements to their homes and living standards.
The domestic market does not offer any prospects for significant growth, because over the last two years the rate of growth has begun to decline with sales rising 5% and profits by 2%last years.
There may be an opportunity for the firm to extend the lift cycle of its products, because over the last 10-15 years with the Chinese economy becoming more market-based and the more recent
1. Introduction ……………………………………………………………………..1
2.0 Procedures……………………………………………………………………….1
3.0 Reasons for enter international market ……………………………………….1
4.0 The two sources of information………………………………………………...1
5. The two factors that PK Electrics would face…………………………………2
6. The process for market selection……………………………………………….2
7. The entry modes…………………………………………………………………3 1. Exporting…………………………………………………………………….3 7.2 Overseas production………………………………………………………...3 7.3 Contract manufacture ……………………………………………………...3 7.4 Direct foreign investment…………………………………………………...3
8.0 The more appropriate method for PK Electrics enter the international market………………………………………………………………………………...4
9.0 Bibliography…………………………………………………………………...…5
1. Introduction
The aim of this report is that according to the PK Electrics’ current situation to decide whether and how to enter the international market. It contains the reasons, the sources of information, the factors, the process, the entry modes and why choose this entry mode for enter international market.
2.0 Procedures
The sources of this report include a number of books in marketing were consulted; information on e-marketing was taken from internet websites.
3.0 Reasons for enter international market
There are three reasons for PK Electrics is considering entering international markets:
The firm may benefit from the image of being an ‘international player’, because the urban population PK Electrics has seen demand for its products grow as people seek improvements to their homes and living standards.
The domestic market does not offer any prospects for significant growth, because over the last two years the rate of growth has begun to decline with sales rising 5% and profits by 2%last years.
There may be an opportunity for the firm to extend the lift cycle of its products, because over the last 10-15 years with the Chinese economy becoming more market-based and the more recent
Bibliography: Xuzijiang, 2008, International Marketing, 2nd. Beijing, Foreign economic and trade University Press. Vern Terpstra, Ravi Sarathy, 2009, International Marketing, 8th. Renming University Press. Subhash C. Jain, The case of International Marketing, Beijing, Renming University Press. Zhangjingzhi, International marketing tutorial, Foreign economic and trade University Press. Wangzhenyu, International marketing strategy, Beijing, Foreign economic and trade University Press. http://homepage.mac.com/connersax/37_outsource.htm http://www.wipo.int/sme/en/documents/franchising.htm http://www.wipo.int/sme/en/documents/franchising.htm