Marketing
MA Design (ADM Pathway) / Semester 2 12/13
Module: Final Major Project / Module code: ARTD 6081
Easter Brief: FMP Presentations + 500 words summary
Brief set: 11.3.13
Deadline: 16.4.13 & 17.4.13
Tutors
Dr Cui Su
c.su@soton.ac.uk
Giulia Zaniol
g.zaniol@soton.ac.uk
Julian Gee
j.gee@soton.ac.uk
Introduction
By now you should all be familiar with how to write a research proposal. An exemplar research proposal by last year’s top student is uploaded on BB for your reference. This Easter task is to help prepare you for your research proposal submission and completing the FMP project itself. After Easter you will deliver an individual presentation on your FMP topic and we will give you feedback, which you can use to develop your proposal for submission. There are two parts to this task:
1. Produce no more than FIVE Powerpoint slides and prepare a 5-minute presentation. Slides should follow this structure: a. Student name, title + subtitle of FMP b. Six lines describing Industry context c. Six lines describing management issue d. Early Literature Review / Theoretical framework (naming at least two authors) e. Research aims and questions
*Remember: you can propose primary qualitative research but NOT primary quantitative research. If using secondary research, both qualitative and quantitative sources are okay.
2. Write a 500-word summary with further details of your slides A - E. Include a separate reference list. Try to fit it all into one page, use single-line paragraph spacing if necessary. Please see Blackboard “FMP Easter Brief” for a sample of what your summary should look like using dummy text.
Learning Outcomes:
By the end of this learning activity, you will be able to: * Identify, explain and effectively articulate a feasible research topic as a basis for your FMP research proposal based on initial review of relevant academic literature.
Submission 1. three copies x
Module: Final Major Project / Module code: ARTD 6081
Easter Brief: FMP Presentations + 500 words summary
Brief set: 11.3.13
Deadline: 16.4.13 & 17.4.13
Tutors
Dr Cui Su
c.su@soton.ac.uk
Giulia Zaniol
g.zaniol@soton.ac.uk
Julian Gee
j.gee@soton.ac.uk
Introduction
By now you should all be familiar with how to write a research proposal. An exemplar research proposal by last year’s top student is uploaded on BB for your reference. This Easter task is to help prepare you for your research proposal submission and completing the FMP project itself. After Easter you will deliver an individual presentation on your FMP topic and we will give you feedback, which you can use to develop your proposal for submission. There are two parts to this task:
1. Produce no more than FIVE Powerpoint slides and prepare a 5-minute presentation. Slides should follow this structure: a. Student name, title + subtitle of FMP b. Six lines describing Industry context c. Six lines describing management issue d. Early Literature Review / Theoretical framework (naming at least two authors) e. Research aims and questions
*Remember: you can propose primary qualitative research but NOT primary quantitative research. If using secondary research, both qualitative and quantitative sources are okay.
2. Write a 500-word summary with further details of your slides A - E. Include a separate reference list. Try to fit it all into one page, use single-line paragraph spacing if necessary. Please see Blackboard “FMP Easter Brief” for a sample of what your summary should look like using dummy text.
Learning Outcomes:
By the end of this learning activity, you will be able to: * Identify, explain and effectively articulate a feasible research topic as a basis for your FMP research proposal based on initial review of relevant academic literature.
Submission 1. three copies x