Marketing
Exam III MKTG 101 Review Questions
Multiple Choice Questions 1) Which of the following is NOT a typical supply chain member? 2) All of the institutions in a channel are connected by various flows. These include physical flow, flow of ownership, payment flow, information flow, and ________ flow. 3) From the economic system 's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. 4) ________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel. 5) Which of the following are the three major types of vertical marketing systems? 6) The most common type of contractual agreement in business is the ________. 7) The major disadvantage of a multichannel system is that it is harder to control and it can generate ________. 8) When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution. 9) Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products? 10) Tiffany & Co jewelry can only be found in a limited number of intermediaries. This is an example of ________ distribution. 11) When a company compares the likely sales, costs, and profitability of different channel alternatives, it is using ________ criteria to evaluate its channel options. 12) Which of the following is NOT an area of responsibility for a logistics manager? 13) What is the goal of integrated supply chain management? 14) ________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. 15) ________, such as Sears, provide more sales assistance because they carry more
Multiple Choice Questions 1) Which of the following is NOT a typical supply chain member? 2) All of the institutions in a channel are connected by various flows. These include physical flow, flow of ownership, payment flow, information flow, and ________ flow. 3) From the economic system 's point of view, the role of marketing intermediaries is to transform the assortment of products made by producers into the assortment of products wanted by ________. 4) ________ conflict, which occurs between different levels of the same channel, is more common than ________ conflict, which occurs among firms at the same level of the channel. 5) Which of the following are the three major types of vertical marketing systems? 6) The most common type of contractual agreement in business is the ________. 7) The major disadvantage of a multichannel system is that it is harder to control and it can generate ________. 8) When determining the number of channel members to use at each level, three strategies are available: intensive, exclusive, and ________ distribution. 9) Which type of distribution is used when the producer wants more than one, but fewer than all, of the intermediaries who are willing to carry its products? 10) Tiffany & Co jewelry can only be found in a limited number of intermediaries. This is an example of ________ distribution. 11) When a company compares the likely sales, costs, and profitability of different channel alternatives, it is using ________ criteria to evaluate its channel options. 12) Which of the following is NOT an area of responsibility for a logistics manager? 13) What is the goal of integrated supply chain management? 14) ________ includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. 15) ________, such as Sears, provide more sales assistance because they carry more