Marketing
Unit 4.1 Business Environment
Level 4 15 Credits
Sample Assignment
You are employed by the British Chambers of Commerce and you work for both the London and Coventry offices. As part of BCC support for SMEs they wish to produce some guidance that will be helpful to members who are considering setting up and/or expanding their business.
Your remit is to research the organisational purposes of businesses, the national environment in which they operate and behave and the global factors that shape national business activities.
The booklet that you produce is intended for use as a reference guide. One of its key purposes is to help partners, directors or senior managers of SMEs to gain a greater understanding of the topics which it covers. Your line manager has already written the contents page for the booklet and expects you to provide detailed information under each of the headings.
• Including a range of examples
Guidelines for assessors
The assignments submitted by students must achieve the learning outcomes and meet the standards specified by each assessment criterion for the unit.
The suggested evidence listed below is how students can demonstrate that they have met the required standard.
|Task |Learning outcomes |Assessment criteria |Suggested evidence |
|1 |LO1, LO2, LO3, LO4 |ACs 1.1, 1.2, 1.3, 2.1, 2.3, 2.3, |A guidance booklet which demonstrates understanding of the |
| | |3.1, 3.2, 3.3, 4.1, 4.2 and 4.3 |Learning Outcomes for this unit |
| | | |SECTION 1 – LO1 |
| | | |SECTION 2 – LO2
Level 4 15 Credits
Sample Assignment
You are employed by the British Chambers of Commerce and you work for both the London and Coventry offices. As part of BCC support for SMEs they wish to produce some guidance that will be helpful to members who are considering setting up and/or expanding their business.
Your remit is to research the organisational purposes of businesses, the national environment in which they operate and behave and the global factors that shape national business activities.
The booklet that you produce is intended for use as a reference guide. One of its key purposes is to help partners, directors or senior managers of SMEs to gain a greater understanding of the topics which it covers. Your line manager has already written the contents page for the booklet and expects you to provide detailed information under each of the headings.
• Including a range of examples
Guidelines for assessors
The assignments submitted by students must achieve the learning outcomes and meet the standards specified by each assessment criterion for the unit.
The suggested evidence listed below is how students can demonstrate that they have met the required standard.
|Task |Learning outcomes |Assessment criteria |Suggested evidence |
|1 |LO1, LO2, LO3, LO4 |ACs 1.1, 1.2, 1.3, 2.1, 2.3, 2.3, |A guidance booklet which demonstrates understanding of the |
| | |3.1, 3.2, 3.3, 4.1, 4.2 and 4.3 |Learning Outcomes for this unit |
| | | |SECTION 1 – LO1 |
| | | |SECTION 2 – LO2