Marketing

Assignment on

Marketing Strategy

MKT – 306

Europcar

World No. 1 Car Rental Company

Submitted to:

Sudipta Das

Module Leader

By:

Harmandeep Singh

|Table of Contents |
|Sr. |Topic |Page # |
|1 |Executive Summary |3-4 |
|2 |Introduction |5-6 |
|3 |Methodology |7 |
|4 |Situational Analysis – current strategies |8-9 |
|5 |Segmentation Targeting & Positioning (STP) |10-12 |
|6 |Differential advantages/weaknesses (USP) (SWOT) (PESTLE) |13-15 |
|7 |Recommendations |16 |
|8 |Conclusion |17 |
|9 |References |18 |
|10 |Appendices | |
|11 |A receipt from TurnItIn©

References: 1. EuropCar, (2012), Our History [WWW] The Europcar. Available from: http://www.europcar.com/EBE/module/render/Our-history [Assessed on 28/09/2012] 2. EuropCar, (2012), Our Shareholders [WWW] The Europcar. Available from: http://www.europcar.com/EBE/module/render/Our-shareholder [Assessed on 28/09/2012] 3. EuropCar, (2012), Our Network [WWW] The Europcar. Available from: http://www.europcar.com/EBE/module/render/Our-network [Assessed on 29/09/2012] 4. EuropCar, (2012), Loyalty Programs [WWW] The Europcar. Available from: http://www.europcar.com/EBE/module/render/loyalty-programs [Assessed on 29/09/2012] 5. EuropCar, (2012), Why Europcar [WWW] The Europcar. Available from: http://www.europcar.co.uk/EBE/module/render/why-europcar [Assessed on 29/09/2012] 6. Management Study Guide, (2012) Market Segmentation [WWW] Management Study Guide. Available from: http://www.managementstudyguide.com/market-segmentation.htm [Assessed on 30/09/2012] 7. Marketing Teacher (2012) Targeting [WWW] Marketing Teacher. Available from: http://www.marketingteacher.com/lesson-store/lesson-targeting.html# [Assessed on 30/09/2012] 8. Marketing Update (2012) Positioning of Europcar in South Africa. [WWW] Marketing Update. Available from: http://marketingupdate.co.za/?IDStory=48076 [Assessed on 01/10/2012] 9. Quick MBA (2012) Positioning [WWW] Quick MBA. Available from: http://www.quickmba.com/marketing/ries-trout/positioning/ [Assessed on 01/10/2012]