Marketing

|Title |Manage marketing operations |
|Level |6 |Credits |10 |

|Purpose |This unit standard is for people who have, or seek responsibility for, or provide advice for, |
| |coordinating and directing the organisation's marketing activities. |
| | |
| |People credited with this unit standard are able to: coordinate marketing operations; coordinate |
| |marketing, promotional and sales activities; coordinate product, pricing and distribution policies with|
| |marketing operations; and establish and foster relationships with stakeholders. |

|Classification |Marketing > Generic Marketing |

|Available grade |Achieved |

Explanatory notes

1 This unit standard is a companion to Unit 2930, Develop and coordinate marketing strategies.

2 To demonstrate competence in this unit standard a candidate must be able to provide evidence that they have taken responsibility for managing marketing operations. This will include evidence of managing the work of others within the marketing team.

3 Performance of outcomes of this unit standard will require adherence to the The New Zealand Marketing Association