Marketing
Essay 2: For the same product, write an essay of 800 words identifying and discussing any practices, tools or procedures which may have been used to inform the design and introduction of this product/service.
High oil price time 's oncoming, the energy crisis has expedited the whole world automobile industry power revolution, each kind of new energy automobile will realize the industrial production brand-new time to arrive officially. The Hybrid-Electric Vehicle is favored especially in the international marketing, the mix power wind blows hot around the world comprehensively.. But Hybrid-Electric Vehicle is recent most has the possibility to us to realize the industrial production vehicle type. As the first type of Hybrid-Electric Vehicle, which can be produced quantity in the world , the Toyota prius receive a lot of expect and attention . Although Toyota Corporation is a successful high grade automobile manufacturer, but before developing prius, it has never played pioneer 's role. It is famous “the fast follower”. Only produces the product which is sure of success.( World car view, Chen JianHao,2006-08-09)Toyota 's lean manufacture system became famous. Toyota can break own rule when it is necessary. In pushes to rapidly prius the market in the process, Toyota has abandoned the traditional mutual recognition management, has adopted some unusual method, established many people to think that is unable goal.
Under the trend of the global auto industry downturn, Toyota was "outstanding". Many of Toyota 's success factors, one is the development and application of new technologies. Toyota 's "hybrid electric vehicles" at the same time two sets of systems equipped with gasoline engines and electric motors. Starting, acceleration and uphill the two systems at the same time contribute. Reverse brake energy into the battery while a smooth operation, output separately by battery-driven motors, no burn oil. Reckoning, hybrid cars can save half of the gasoline,
High oil price time 's oncoming, the energy crisis has expedited the whole world automobile industry power revolution, each kind of new energy automobile will realize the industrial production brand-new time to arrive officially. The Hybrid-Electric Vehicle is favored especially in the international marketing, the mix power wind blows hot around the world comprehensively.. But Hybrid-Electric Vehicle is recent most has the possibility to us to realize the industrial production vehicle type. As the first type of Hybrid-Electric Vehicle, which can be produced quantity in the world , the Toyota prius receive a lot of expect and attention . Although Toyota Corporation is a successful high grade automobile manufacturer, but before developing prius, it has never played pioneer 's role. It is famous “the fast follower”. Only produces the product which is sure of success.( World car view, Chen JianHao,2006-08-09)Toyota 's lean manufacture system became famous. Toyota can break own rule when it is necessary. In pushes to rapidly prius the market in the process, Toyota has abandoned the traditional mutual recognition management, has adopted some unusual method, established many people to think that is unable goal.
Under the trend of the global auto industry downturn, Toyota was "outstanding". Many of Toyota 's success factors, one is the development and application of new technologies. Toyota 's "hybrid electric vehicles" at the same time two sets of systems equipped with gasoline engines and electric motors. Starting, acceleration and uphill the two systems at the same time contribute. Reverse brake energy into the battery while a smooth operation, output separately by battery-driven motors, no burn oil. Reckoning, hybrid cars can save half of the gasoline,
References: 1. Although Toyota Corporation is a successful high grade automobile manufacturer, but before developing prius, it has never played pioneer 's role. It is famous “the fast follower”. Only produces the product which is sure of success.( World car view, Chen JianHao,2006-08-09) 2. BerndBohr, Chairman of the Department of business said: "we believe that the large-scale commercialization of fuel cell vehicles over the next 20 years is not expected to occur, even if commercialization is to a certain extent, also is in a high-cost way. Hybrid vehicles have shown their good development potential, United States a market survey shows that one-third of potential new car buyers think during the years, hybrids will be the market products’(BeiFang news, Zhang QIling2011-06-15) 3. Hybrid car use the Internet. Service is life, Toyota Motor Company 's have deep experience in this regard. During the ceremony in Tianjin, there is no network, Toyota emergency specifically for the media to get three network channels that can be broadcast so that it became a News Media Center. (TianJin news,2007-03-02,He YI)