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Marketing
1.0 Executive Summary
Obesity and keeping fit is major trends in these days, that lead to booming of weight loss industry.
Me-In® is the weight loss clinic center that provide one on one consultant with specialized experts, gives easy approach to weight loss.
The Me-In®’s mission is to provide customers with exclusively accurate and healthy ways to shape customer’s ideal body with best nutrient body care.
Highest percent of group of the customers is female, age of 24-35, office workers. Me-In tries to offer three factors of customization, convenience, cost-efficient.
The value proposition is consist of professional teams, one on one service, budget price. Total estimated start-up capital is $190,620 and estimated break-even point is $43,118.
Contingency plans for the business are continuous marketing strategies, continuous discount promotions.
2.0 Company Description
Me-In® is the weight loss clinic center that guides people healthy and easy approach to weight loss. Me-In® is founded by the executive Phil-Jung Kim, with the huge help of leading medical professionals. The company provides variety of information about loss weight and offers a wide range of weight loss programs that can be adjusted and fit for each customer’s lifestyle and offer individualized counseling. The company is founded to make the process of creating a better body and life a fun and manageable experience. Me-In, Inc. is about more than just losing weight. It’s also about educating yourself and learning the several steps that Me-In’s professionals create for customers to follow easily. The final purpose of the company is to establish and maintain a healthy, organic lifestyle of customers. The company guarantee the quite a satisfying results that customers can trust and carry out their dieting plans. There are lots of competitions in weight loss industry.

2.1 Vision statement
Me-In® promote Singapore people to pursue the healthy and organic life style that enable

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