Marketing
Marketing
The business that I choose is retail food industry/fast food chain business. For example, McDonald's is my case study in this proposal. This fast food chain business began with Raymond Albert Kroc. Ray Kroc was the exclusive distributor of a milk shake maker called the Multi mixer. That time, Richard and Maurice two brothers were the owner of a brand and ran a burger restaurant in San Bernardino, California, in the 1950s. In 1955, Ray Kroc founded the brand’s Corporation and opened the first restaurant in Des Plaines, Illinois. At 1980, the brand’s Corporation, USA gave GOLDEN ARCHES RESTAURANTS SDN BHD the license to operate the brand's restaurants in Malaysia. We in Malaysia got our first taste of the brand and Malaysia opened its first restaurant at Jalan Bukit Bintang, Kuala Lumpur on 29 April 1982. To date, the brand’s at Malaysia has more than 200 restaurants located nationwide. Then this is the origin of the brand.
My choice business name is McDonald's. It is a fast food industry. Until now, McDonald's Malaysia has more than 200 restaurants located nationwide. McDonald's operation hours are 24 hours, but some outlets inside the shopping centre are just 14 hours only because shopping centre operation hours are not 24 hours.
McDonald’s strategic location is built the restaurant in the high traffic area. For example some McDonald’s outlets are built in the shopping centre, because these shopping centres are the most crowded places. Another strategic location is built on the high way because some people who want to buy burger then will go McDonald because McDonald’s have the drive-thru then can let customers feel more convenient and save time. After that I'm chosen the McDonald's place is at Bandar Tun Hussein Onn. Bandar Tun Hussein Onn is a township in 9th-Mile Cheras in Selangor, Malaysia. It was named after the third Malaysian Prime Minister, Tun Hussein Onn. It is primarily a residential area and near by the secondary school. This
The business that I choose is retail food industry/fast food chain business. For example, McDonald's is my case study in this proposal. This fast food chain business began with Raymond Albert Kroc. Ray Kroc was the exclusive distributor of a milk shake maker called the Multi mixer. That time, Richard and Maurice two brothers were the owner of a brand and ran a burger restaurant in San Bernardino, California, in the 1950s. In 1955, Ray Kroc founded the brand’s Corporation and opened the first restaurant in Des Plaines, Illinois. At 1980, the brand’s Corporation, USA gave GOLDEN ARCHES RESTAURANTS SDN BHD the license to operate the brand's restaurants in Malaysia. We in Malaysia got our first taste of the brand and Malaysia opened its first restaurant at Jalan Bukit Bintang, Kuala Lumpur on 29 April 1982. To date, the brand’s at Malaysia has more than 200 restaurants located nationwide. Then this is the origin of the brand.
My choice business name is McDonald's. It is a fast food industry. Until now, McDonald's Malaysia has more than 200 restaurants located nationwide. McDonald's operation hours are 24 hours, but some outlets inside the shopping centre are just 14 hours only because shopping centre operation hours are not 24 hours.
McDonald’s strategic location is built the restaurant in the high traffic area. For example some McDonald’s outlets are built in the shopping centre, because these shopping centres are the most crowded places. Another strategic location is built on the high way because some people who want to buy burger then will go McDonald because McDonald’s have the drive-thru then can let customers feel more convenient and save time. After that I'm chosen the McDonald's place is at Bandar Tun Hussein Onn. Bandar Tun Hussein Onn is a township in 9th-Mile Cheras in Selangor, Malaysia. It was named after the third Malaysian Prime Minister, Tun Hussein Onn. It is primarily a residential area and near by the secondary school. This