Marketing
Higher National Diploma in Business and Management
Unit Title: Marketing Principles
Assignment Title:
Name Emal Abdul Qauom
Data No 900635
Unit Lecturer Lena Read
Group HND February 2013
Issue Date 14th February 2013
Draft Submission 14th March 2013
Final Submission 28th March 2013
IV Name & Date Isabel Glen 12th February 2013
Introduction:
British Airways is the biggest airline in the United Kingdom which offers the flight services to six continents of the world (Asia, Europe, Africa, Australia, America and Antarctica) with a choice of first class, business class, premium and economy class.
British Airways offers food and entertainment such as TV, games and music for their passengers during the flight.
British airways is a well-known globally airline with low fares and best customer service across the world which provides hotel booking and car hiring for the customers. (British Airways, 2013)
British Airways History
Across Oceans-Across Decades British Airways is the flag carrier Airline of the United Kingdom. It is the biggest and most famous Airline in the United Kingdom based on its size and flights, British Airways is considered to be the biggest airline company in United Kingdom by its passenger numbers.
British Air Ways was founded in 1974, and British Air Ways had the largest portion of the market in UK until 2008, when it was displaced by low-cost rival EasyJet.
Heathrow Airport in London is the main and central hub of British Airways, with a second major hub at London Gatwick Airport. (British Air Ways, 2013)
As a Marketing Manager Assistance of British Airways I should find that how to identify potential issues such as Macro and Micro factors which affected our sales and economic factors as well, Externally and internally, which can increase our sales in the market to
Unit Title: Marketing Principles
Assignment Title:
Name Emal Abdul Qauom
Data No 900635
Unit Lecturer Lena Read
Group HND February 2013
Issue Date 14th February 2013
Draft Submission 14th March 2013
Final Submission 28th March 2013
IV Name & Date Isabel Glen 12th February 2013
Introduction:
British Airways is the biggest airline in the United Kingdom which offers the flight services to six continents of the world (Asia, Europe, Africa, Australia, America and Antarctica) with a choice of first class, business class, premium and economy class.
British Airways offers food and entertainment such as TV, games and music for their passengers during the flight.
British airways is a well-known globally airline with low fares and best customer service across the world which provides hotel booking and car hiring for the customers. (British Airways, 2013)
British Airways History
Across Oceans-Across Decades British Airways is the flag carrier Airline of the United Kingdom. It is the biggest and most famous Airline in the United Kingdom based on its size and flights, British Airways is considered to be the biggest airline company in United Kingdom by its passenger numbers.
British Air Ways was founded in 1974, and British Air Ways had the largest portion of the market in UK until 2008, when it was displaced by low-cost rival EasyJet.
Heathrow Airport in London is the main and central hub of British Airways, with a second major hub at London Gatwick Airport. (British Air Ways, 2013)
As a Marketing Manager Assistance of British Airways I should find that how to identify potential issues such as Macro and Micro factors which affected our sales and economic factors as well, Externally and internally, which can increase our sales in the market to
Bibliography: Books : 1: Adrian Palmer (2000) principles of marketing, p33 Websites: 1: scribd.com (online)(accessed April 2013)available from Http: http://www.scribd.com/doc/19024767/british-airways-report 2:britishairways.com (online)(accessed February 2013)available from Http: www.britishairways.com/cms/global/microsites/ (visited 28/02/2013) online 3: businesscasestudies.co.uk (online)(accessed February 2013) http://businesscasestudies.co.uk/ 4:yourbusiness.azcentral.com (online)(accessed April 2013) available from http://yourbusiness.azcentral.com/advantages-disadvantages-having-marketing-orientation-organization-1510.html (visited 24/04/2013) 5:managmentparadise.com (online)(accessed April 2013) available from http://www.managementparadise.com/forums/principles-management-p-o-m/208666-pest-analysis-british-airways.html (source visited 25 April 2013) 6:mbaskool.com (online)(accessed April 2013)available from http://www.mbaskool.com/brandguide/airlines/532-british-airways.html (source visited 25 Apr. 13) 7: Netmba.com(online)(accessed April 2013)available from http://www.netmba.com/marketing/process/ 8: ivythesis.typepad.com (online)(accessed april 2013) available from