Marketing
McCain Foods is one of the world’s largest manufacturer of frozen French fries and potato specialties. But there’s more to McCain than just potatoes. Young & Tender Baby Peas, Aromatic Thai Corn, Rising Crust Pizza, Veggie Burgers, Chinese Dumplings, Dim Sum, Old South Juice Concentrates, Cape Malay Beef Curry, Chicken Wings, Jalapeno and Chili-Cheese Nuggets, Chinese BBQ Pork, Onion Rings..the list goes on and on. McCain has a menu selection for every course of every meal. We sell our products in more than 160 countries around the globe to both retail outlets and foodservice operators.
Being frozen fresh is an additional advantage of our product line. Freezing preserves nutrient value, frozen food is safer than fresh or chilled as it inhibits bacterial growth and frozen food produces less waste – so more of our food can feed people rather than landfills.
Foodservice: The McCain brand can be found in the most demanding kitchens. We supply quick-service restaurant chains, as well as casual and fine dining rooms, institutional and catering with quality frozen foods that meet the uncompromising specifications of our customers.
Retail: Our tasty, convenient foods appear on grocery shelves and on family menus almost everywhere. Our products are prepared simply with wholesome ingredients made by good people who care about delivering quality in every box, every bag and every bite.
MUMBAI: McCain Foods have launched their new television commercial featuring the company's first brand ambassador Karisma Kapoor.
The TVC has been conceptualised by Leo Burnett and produced by Whacky Films Company.
The campaign revolves around McCain's new tagline, 'Jhatse banao, kuch tasty khao' which translates to 'Quick, fun and tasty snacks made in a jiffy'.
The TVC opens with Karisma saying that earlier she was constantly worried about the doorbell ringing, as it would bring kids, family, friends and unexpected guests with their demands of tasty food in minutes.
Being frozen fresh is an additional advantage of our product line. Freezing preserves nutrient value, frozen food is safer than fresh or chilled as it inhibits bacterial growth and frozen food produces less waste – so more of our food can feed people rather than landfills.
Foodservice: The McCain brand can be found in the most demanding kitchens. We supply quick-service restaurant chains, as well as casual and fine dining rooms, institutional and catering with quality frozen foods that meet the uncompromising specifications of our customers.
Retail: Our tasty, convenient foods appear on grocery shelves and on family menus almost everywhere. Our products are prepared simply with wholesome ingredients made by good people who care about delivering quality in every box, every bag and every bite.
MUMBAI: McCain Foods have launched their new television commercial featuring the company's first brand ambassador Karisma Kapoor.
The TVC has been conceptualised by Leo Burnett and produced by Whacky Films Company.
The campaign revolves around McCain's new tagline, 'Jhatse banao, kuch tasty khao' which translates to 'Quick, fun and tasty snacks made in a jiffy'.
The TVC opens with Karisma saying that earlier she was constantly worried about the doorbell ringing, as it would bring kids, family, friends and unexpected guests with their demands of tasty food in minutes.