Marketing
NDBF 1 2013 | Marketing – Assignment 1 | Cosmopolitan College of Commerce & Technology | | Mohammad Tarmidzie Bin Bahrom | 6/25/2013 |
Table of Contents Introduction of Business Environment 3 Marketing Business Environment 3 Micro-Environment 3 Macro Environment 4 PESTEL Analysis of Jollibee Foods Corporation 5 Introduction to Jollibee Foods Corporation 5 Political Factor 6 Economic Environment 6 Socio-Cultural Environment 7 Technological Environment 7 Ecological Environment 7 Legal Environment 8 References 9
Introduction of Business Environment
The term Business Environment is defined as a set of the internal and external aspects or factors which influences businesses decisions. Corporations or companies are forced to adapt to a complex environment which consists of uncontrollable forces.
All these internal and external factors which is also known as micro-environment (internal) and macro-environment (external) needs to be considered by the marketers to be capable adding value to their services in order to maintain a long term profitable relationship with customers and marketing partners.
If an organization plans their business activities according to the threats and opportunities that is aroused from the internal and external factors, it will be able to achieve a better results in their sets of objectives and goals. This relation between companies and its adaptability towards both internal and external environment is the companies’ success and survival link.
Marketing Business Environment
A reason why marketing business environment helps the business is that a company can be influenced in many ways and in a lot of thing and that it is important that the businesses are aware and understands those factors that could affect the way the businesses operates. To make the most positive factors, it is important that firms or companies to understand the entire marketing business environment.
There are several factors
Table of Contents Introduction of Business Environment 3 Marketing Business Environment 3 Micro-Environment 3 Macro Environment 4 PESTEL Analysis of Jollibee Foods Corporation 5 Introduction to Jollibee Foods Corporation 5 Political Factor 6 Economic Environment 6 Socio-Cultural Environment 7 Technological Environment 7 Ecological Environment 7 Legal Environment 8 References 9
Introduction of Business Environment
The term Business Environment is defined as a set of the internal and external aspects or factors which influences businesses decisions. Corporations or companies are forced to adapt to a complex environment which consists of uncontrollable forces.
All these internal and external factors which is also known as micro-environment (internal) and macro-environment (external) needs to be considered by the marketers to be capable adding value to their services in order to maintain a long term profitable relationship with customers and marketing partners.
If an organization plans their business activities according to the threats and opportunities that is aroused from the internal and external factors, it will be able to achieve a better results in their sets of objectives and goals. This relation between companies and its adaptability towards both internal and external environment is the companies’ success and survival link.
Marketing Business Environment
A reason why marketing business environment helps the business is that a company can be influenced in many ways and in a lot of thing and that it is important that the businesses are aware and understands those factors that could affect the way the businesses operates. To make the most positive factors, it is important that firms or companies to understand the entire marketing business environment.
There are several factors
References: * www.slideshare.net * www.wisegreek.org * www.ecoearth.info * www.Pestel-anaylysis.com * www.professionalacademy.com * www.jollibee.com.ph