Marketing
Business Report of Lindt chocolate – Lindor Gift Box
1. Executive summary
Lindt&Sprüngli started in 1845 as a Swiss chocolate and confectionery company. It focuses on making high quality and luxury chocolates. Lindt is the first truly melting chocolate in the world. They choose the cocoa beans that they use to make chocolates very strictly. There are numerous categories of their chocolate products in the market and they also have their own chocolate stores all over the world.
Contents
1. Executive Summary 2 2. Table of Contents 3 3. Introduction 4
3.1. Purpose 4
3.2. Background 4
3.3. Scope 4
3.4. Limitations 4
3.5. Plan 4 4. Body of the Report 5
4.1. Industry Background 5
4.2. Product Categories 5
4.3. Environment 5
4.4. Segmentation,Targeting and Positioning 6
4.5. Buyer Behaviour 6
4.6. Evaluations of Needs and Wants 7 5. Conclusion 7 6. References 8
3. Introduction
3.1 Purpose Lindt Lindor gift box is a high-end product, which stands for a luxurious and classical confectionery. The purpose of this report is to analyze the market of Lindt Lindor gift box chocolate by looking at several marketing elements.
3.2 Background Lindt&Sprüngli started in a small pastry shop in Switzerland in 1845. At that time people knew chocolate as a drink but David Sprüngli-Schward and his son dared to do the new form of chocolate- solid bars.
3.3 Scope The scope of this report is to give an introduction of Lindt&Sprüngli and analyze the market such as the environment, segmentation, targeting and positioning and buyer behavior.
3.4 Limitations The limitation of this report is that the accurate figure of market size and share cannot be found. Lindt&Sprüngli Pty Ltd in Australia does not have much information on the Internet.
3.5 Plan This report is mainly going to state the environment and segmentation, targeting, positioning and buyer behavior
1. Executive summary
Lindt&Sprüngli started in 1845 as a Swiss chocolate and confectionery company. It focuses on making high quality and luxury chocolates. Lindt is the first truly melting chocolate in the world. They choose the cocoa beans that they use to make chocolates very strictly. There are numerous categories of their chocolate products in the market and they also have their own chocolate stores all over the world.
Contents
1. Executive Summary 2 2. Table of Contents 3 3. Introduction 4
3.1. Purpose 4
3.2. Background 4
3.3. Scope 4
3.4. Limitations 4
3.5. Plan 4 4. Body of the Report 5
4.1. Industry Background 5
4.2. Product Categories 5
4.3. Environment 5
4.4. Segmentation,Targeting and Positioning 6
4.5. Buyer Behaviour 6
4.6. Evaluations of Needs and Wants 7 5. Conclusion 7 6. References 8
3. Introduction
3.1 Purpose Lindt Lindor gift box is a high-end product, which stands for a luxurious and classical confectionery. The purpose of this report is to analyze the market of Lindt Lindor gift box chocolate by looking at several marketing elements.
3.2 Background Lindt&Sprüngli started in a small pastry shop in Switzerland in 1845. At that time people knew chocolate as a drink but David Sprüngli-Schward and his son dared to do the new form of chocolate- solid bars.
3.3 Scope The scope of this report is to give an introduction of Lindt&Sprüngli and analyze the market such as the environment, segmentation, targeting and positioning and buyer behavior.
3.4 Limitations The limitation of this report is that the accurate figure of market size and share cannot be found. Lindt&Sprüngli Pty Ltd in Australia does not have much information on the Internet.
3.5 Plan This report is mainly going to state the environment and segmentation, targeting, positioning and buyer behavior
References: Fitzgerald, R (2005). ‘Product, Firms and Consumption’, Business History, Vol. 47 Issue 4, pp.511-531 Heffes, E (2003) Lindt. (2013). ‘Sourcing our ingredients: Sustainability at the outset’, from http://www.lindt.com.au/swf/eng/social-responsibility/sustainably-sourced/sourcing-our-ingredients-sustainability-at-the-outset/#c3524 Lindt. (2013). ‘Annual Reports’,from http://www.lindt.com.au/swf/eng/company/investors/requrl/b5bebddd959315409d05374b72d0ca82/ Nieburg, O. (2013, March 15). ‘Lindt claims partial immunity from economic downturn as profits surge’. Retrieved March 25, 2013, from http://www.confectionerynews.com/Manufacturers/Lindt-claims-partial-immunity-from-economic-downturn-as-profits-surge Osofsky, M (2011, March 25). ‘Lindt Netnography’, from http://www.netbase.com/netnography-and-innovation/lindt-netnography/ Sivasailam, N (2013)