Marketing

UNIVERSITY OF PROFESSIONAL STUDIES - ACCRA

LECTURER : MR. SAMMUEL ARTHUR
COURSE: RESEARCH METHODS
COURSE CODE: PBBS 304
DATE: 14/04/2013

NAMES I .D SIGN
ELLIOT DANSO 10BMR067 .....................
ACHEAMPONG MAVIS 10BMR068 .....................
DOTSE LINFORD KWABLA 10BMR069 ......................
MAVIS TUOBEWERE GYEREH 10BMR070 .......................
THE EFFECT OF E-MARKETING AS A PROMOTIONAL CAMPAIGN ON THE FINANCIAL PERFORMANCE OF MOBILE TELECOMMUNICATION NETWORK IN GHANA
1.0 INTRODUCTION
1.1 BACKGROUND OF THE STUDY
Mobile telecommunication network, the leading telecommunications company in the emerging markets of Africa and the Middle East, entered the Ghanaian market following the acquisition of Investcom in 2006. MTN is the market leader in the increasing competitive mobile telecommunication industry in Ghana. It offers subsribers amaze of exiciting options under pay monthly and pay as you go services. MTN network coverage is in extensive covering all ten regional capitals and many rural and remote areas. MTN contineus to invest heavily in infrastruture to expand its coverage accross the country.the MTN brand its driven by five keys values. They are leadership.innovation,intregrity,relationships and can-do. MTN has intregrated mobile telecommunication services into the development of a brand that has become a lifestyle.this fact is clear demonstrated by its active involvement in various