Marketing

At the beginning, their store was just a cosmetics retailing counter of no more than 5m2. With the idea of more sales for less profit, they stocked cosmetics and skin-care products of different brands from agents and sold them at discount. At that time, the cosmetics market in Hong Kong was much like the one in mainland today, ordinary cosmetics went at high price for high profit. Cosmetics could only be found at counters in department stores which charged admittance fare and commission from the sale. To save expenses, most of SASA’s counters were located in the stores on the steets with many people, and in this way, SASA spared the admittance fare and commission deducted by department stores, with a lot of customers patronaging. Ifit sold all articles of different brands at the same counter, SASA would save a considerable sum of decoration cost by using their unified counter image. Trained strictly, shop assistants mastered enough knowledge of beauty culture to deal with goods of many brands so that labour cost saved greatly. “Giving up the farthest benefits to customers”, SASA’s marketing strategy, is helpful of forming its steable consumer group. With its expansion, SASA began to stock directly from manufacturers all over the world and has become the exclusive agent of many brands. Presently, SASA owns 7 main markets in Asia, including Hong Kong, China Mainland, Singapore, Malaysia, Taiwan, Tailand and Macao, having about 2,600 employees.
It is established by Simone and Eleanor KwokIt is to be provided with leader position’s toiletry retail sale bloc in Asia. Sasa Company has about 240 of retail sale shops and counters in Asia area. Otherwise, in Asia, there have six main markets in Hong Kong, Mainland, Singapore, Malaysia, Taiwan and Macau. Also Sasa Company hired around 4000 employees. It sells more about 600 brands products, include skin-care product, perfume, toiletry, hairlogist, body-care product and beauty nutrition product.it is very popular in Asia