MArketing 3 Ass 2 Red Bull
WSU
Richard Wadge
211105864
Diploma in Sport Management
MAR 313
MARKETING THREE
Assignment 2
Due Date: 16/05/2014
Online investigation into Red Bull’s approach to the market as well as a marketing plan.
Contents Page Page
1. RED BULLS EXECUTIVE SUMMARY 3
2. RED BULLS MARKETING PLAN 4
3. RED BULL HAS GIVEN ITSELF WINGS 7
4. REFERENCES 8
RED BULLS EXECUTIVE SUMMARY
In the document to follow we will attempt to write a marketing plan for the world leader in marketing. We will discuss the target customers, their age, lifestyle, their desires as well as their reason to drink Red Bull. We will discuss the iconic “Red Bull gives you wings” slogan and the unique selling preposition that it has become.
Red Bulls pricing will be discussed as well as the brand positioning.
The distribution plan of Red Bull will be discussed
Red Bull has many differentiating factors and we will discuss these. The IMC of the company will be discussed as well as the digital marketing that Red Bull uses to grow its company.
RED BULLS MARKETING PLAN
TARGET CUSTOMERS
Red Bull targets mainly young active men between the ages of 16 and 29 who have an active lifestyle. These are generally more than active these are extreme people they pushing life to the edge. They are actively involved in motocross, skate boarding, bmx racing, clubbing, skiing, snowboarding, wake boarding to name a few. These target market group don’t want to sleep. They are tired from life be it work or school yet they are not ready to sleep so they drink a Red Bull and are revitalised “Body and mind”.
RED BULL GIVES YOU WINGS
This is Red Bull’s unique selling preposition. This slogan implies that life with Red Bull is easier. The fact you drink Red Bull will help you achieve your desires just that much easier. So if you have had a busy day down on the lake followed by some downhill mountain biking there is only one thing to consider drinking before
Richard Wadge
211105864
Diploma in Sport Management
MAR 313
MARKETING THREE
Assignment 2
Due Date: 16/05/2014
Online investigation into Red Bull’s approach to the market as well as a marketing plan.
Contents Page Page
1. RED BULLS EXECUTIVE SUMMARY 3
2. RED BULLS MARKETING PLAN 4
3. RED BULL HAS GIVEN ITSELF WINGS 7
4. REFERENCES 8
RED BULLS EXECUTIVE SUMMARY
In the document to follow we will attempt to write a marketing plan for the world leader in marketing. We will discuss the target customers, their age, lifestyle, their desires as well as their reason to drink Red Bull. We will discuss the iconic “Red Bull gives you wings” slogan and the unique selling preposition that it has become.
Red Bulls pricing will be discussed as well as the brand positioning.
The distribution plan of Red Bull will be discussed
Red Bull has many differentiating factors and we will discuss these. The IMC of the company will be discussed as well as the digital marketing that Red Bull uses to grow its company.
RED BULLS MARKETING PLAN
TARGET CUSTOMERS
Red Bull targets mainly young active men between the ages of 16 and 29 who have an active lifestyle. These are generally more than active these are extreme people they pushing life to the edge. They are actively involved in motocross, skate boarding, bmx racing, clubbing, skiing, snowboarding, wake boarding to name a few. These target market group don’t want to sleep. They are tired from life be it work or school yet they are not ready to sleep so they drink a Red Bull and are revitalised “Body and mind”.
RED BULL GIVES YOU WINGS
This is Red Bull’s unique selling preposition. This slogan implies that life with Red Bull is easier. The fact you drink Red Bull will help you achieve your desires just that much easier. So if you have had a busy day down on the lake followed by some downhill mountain biking there is only one thing to consider drinking before
References: 1. Dudovskiy: 2012. Red Bull GmbH 2. MJ HJ: 2011. A case study of Red Bull Company. http://www.academia.edu/3696452/Assignment_on_A_case_study_of_Red_Bull_Company 3. O’Brien:2012. How Red Bull Takes Content Marketing to the Extreme. http://mashable.com/2012/12/19/red-bull-content-marketing/ 4. Red Bull Marketing Diary.2013. Distribution decisions. http://manansilawat15.wordpress.com/2013/10/05/distribution-decision/ 5. wiwidee. Red Bull Imc Plan. http://www.scribd.com/doc/56492665/Red-Bull-Imc-Plan