Marketing 300 Group Project
Marketing 300 Group Project
Rolex
Marielle de Mondesert, Lauren Druessel, Michelle Fronmüller, Dan Pfeffer, and Tyler Yess
Table of Contents
I. INTRODUCTION 3
II. 4 P’S
A. PRODUCT 3
B. PLACE 4
C. PRICE 5
D. PROMOTION 9
III. TARGET MARKET 10
IV. BRAND POSITIONING 11
V. SWOT ANALYSIS
A. STRENGTHS 14
B. WEAKNESSES 14
C. OPPORTUNITIES 14
D. THREATS 15
VI. RECOMMENDATIONS 16
VII. REFERENCES 17
Product
Elegance, timelessness, and untraditional are just a few words that can be found on the front page of Rolex’s main website that are used to describe their product. The “Rolex Way,” as they like to describe …show more content…
Rolex is no different. Rolex started a campaign in 2002 called Mentor and Protege Arts. Rolex Mentor and Protege Arts works to encourage artistic individuals. It pairs a well known mentor in the art field with a young protege to encourage growth and creativity in their artistic discipline. This allows for young people who would otherwise be discouraged to share their ideas, to formulate their ideas with professionals and work to improve themselves. Rolex also has awards they call The Rolex Awards which were created to recognize people who are creating solutions to the world’s problems. This gives rolex the opportunity to both give and receive recognition for solutions to problems that many people face. Finally, Rolex has partnered with many organizations from sports, to schools to sponsor their events and be the official timekeeper for the organization. This allows for people to interact with Rolex employees as well as their products. As you can see Rolex has a rather diverse societal impact from awards and recognitions, to education and empowerment to interactions and relationships. Because of these impacts, we can more easily see why Rolex has, and most likely will continue to be the most prefered luxury watch company in the
Rolex
Marielle de Mondesert, Lauren Druessel, Michelle Fronmüller, Dan Pfeffer, and Tyler Yess
Table of Contents
I. INTRODUCTION 3
II. 4 P’S
A. PRODUCT 3
B. PLACE 4
C. PRICE 5
D. PROMOTION 9
III. TARGET MARKET 10
IV. BRAND POSITIONING 11
V. SWOT ANALYSIS
A. STRENGTHS 14
B. WEAKNESSES 14
C. OPPORTUNITIES 14
D. THREATS 15
VI. RECOMMENDATIONS 16
VII. REFERENCES 17
Product
Elegance, timelessness, and untraditional are just a few words that can be found on the front page of Rolex’s main website that are used to describe their product. The “Rolex Way,” as they like to describe …show more content…
Rolex is no different. Rolex started a campaign in 2002 called Mentor and Protege Arts. Rolex Mentor and Protege Arts works to encourage artistic individuals. It pairs a well known mentor in the art field with a young protege to encourage growth and creativity in their artistic discipline. This allows for young people who would otherwise be discouraged to share their ideas, to formulate their ideas with professionals and work to improve themselves. Rolex also has awards they call The Rolex Awards which were created to recognize people who are creating solutions to the world’s problems. This gives rolex the opportunity to both give and receive recognition for solutions to problems that many people face. Finally, Rolex has partnered with many organizations from sports, to schools to sponsor their events and be the official timekeeper for the organization. This allows for people to interact with Rolex employees as well as their products. As you can see Rolex has a rather diverse societal impact from awards and recognitions, to education and empowerment to interactions and relationships. Because of these impacts, we can more easily see why Rolex has, and most likely will continue to be the most prefered luxury watch company in the