marketing
Executive summary
This report provides an analysis of the marketing strategy of Dior Company. The evaluation is based on the perfume, recently launched by the company. Methods of analysis include visual analyzes and comparison. Results of data analyzed show that the level of marketing performance of Dior Company is quite good. The report finds that the company has many prospects in the current position. Nevertheless, the company needs to be careful with European markets as well as the content of its advertisement campaigns.
Introduction
Fragrances are very powerful forces in human relationship. Smell can stay in our memory for a long period of time. Thus, different scents activate our senses, which can even help to appeal some person. There are many companies, which specialize on developing different fragrances. In fact, it takes a lot of tremendous work to create perfume, which can be appealing to many people.
It is not easy to advertise fragrances, because people need to trust a product before trying it. For example, by watching TV advertisement the viewer cannot smell the product. That is why companies need to come up with creative advertisement, which can describe their fragrance from the best angle. Thus, in order to be able to attract customers, the company also needs to have an effective marketing strategy.
Give the name of the product and the manufacturer. Give a brief history of the product and the company that manufactures the product.
Dior is one of the companies, which was popular among buyers from all over the world for a long period of time. In 1999 a new legend was born with the launch of Jadore Eau de Parfum, a unique fragrance that expresses the absolute femininity and essence of the Dior couture spirit (Grainger, 2010). This perfume instantly became famous and one of the reasons for such success is appealing commercial campaign. As a result, many women purchase this fragrance, because they want to look as
This report provides an analysis of the marketing strategy of Dior Company. The evaluation is based on the perfume, recently launched by the company. Methods of analysis include visual analyzes and comparison. Results of data analyzed show that the level of marketing performance of Dior Company is quite good. The report finds that the company has many prospects in the current position. Nevertheless, the company needs to be careful with European markets as well as the content of its advertisement campaigns.
Introduction
Fragrances are very powerful forces in human relationship. Smell can stay in our memory for a long period of time. Thus, different scents activate our senses, which can even help to appeal some person. There are many companies, which specialize on developing different fragrances. In fact, it takes a lot of tremendous work to create perfume, which can be appealing to many people.
It is not easy to advertise fragrances, because people need to trust a product before trying it. For example, by watching TV advertisement the viewer cannot smell the product. That is why companies need to come up with creative advertisement, which can describe their fragrance from the best angle. Thus, in order to be able to attract customers, the company also needs to have an effective marketing strategy.
Give the name of the product and the manufacturer. Give a brief history of the product and the company that manufactures the product.
Dior is one of the companies, which was popular among buyers from all over the world for a long period of time. In 1999 a new legend was born with the launch of Jadore Eau de Parfum, a unique fragrance that expresses the absolute femininity and essence of the Dior couture spirit (Grainger, 2010). This perfume instantly became famous and one of the reasons for such success is appealing commercial campaign. As a result, many women purchase this fragrance, because they want to look as