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marketing

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marketing
Micro-Environment

Detergent
Zoo / Wild Life Park
Company Name
Tide (Powdered Detergent)
Zoo Negara (National zoo of Malaysia)
Competitors
Sadaf
Kllenmatic
Top
Give me white
Eeze Wash
Kuala Lumpur Bird Park
Zoo Taiping & Night Safari
Zoo Melaka
Zoo Negeri Johor
Lok Kawi Wildlife Park
Suppliers
Kinta Powdertec Sdn. Bhd (sodium carbonate)
Timur Network Sdn. Bhd. (Sodium Sulfate)
Everbest Technology Sdn. Bhd. (Alkyl Sulfate)
Rainbow Dye-Tech Sdn Bhd (Sodium Polyacrylate)
Top Brilliant Import & Export Co., Ltd. (Silicate)
Handan YuTe Chemicals Co., Ltd (Ethoxylate)
GLOBA FOOD TRADING Sdn. Bhd (Cellulase)
Asia Veterinary Sdn. Bhd. (water)
Shenyang Jinhailongxing Agriculture And Animal Husbandry Science And Technology Co., Ltd. (animal feed)
Lovinna enterprise (aquarium supplies)
Eco Harmonic Solutions (plants and fertilizers)
Dongguan Dingqi Cleaning Supplies Co., Ltd. (Cleaning Supplies)
Alex Manufacturer Sdn. Bhd. (wire mesh)
Chun Hoe Trading Sdn. Bhd. (Barbed Wire)
Intermediaries
Tesco (reseller)
Jusco (reseller)
Carrefour (reseller)
Aeon (reseller)
Maybank (financial)
Cold Storage (reseller)
Yin Choon Sdn. Bhd. (distributor)
Trip advisor (marketing services agency)
TimeOut Kuala Lumpur (Service Agency)
Taxi Auto Fare (transportation)
Rapid KL (transportation)
Maybank (financial)
Bank Negara ( financial)
Publicis Malaysia (Marketing services agency)
Customers
Household
Hotel
Traveller
Student
Laundry
School children
Tourist
Families
Journalists
Photographers
Public
TV advertisement (media)
Newspaper & magazines (media)
Halal Industry Development Corporation (government)
Ministry of domestic trade (government)
Employees(internal)
Chartis Malaysia Insurance (AIG) (Insurance)
Stakeholders(internal)
TV advertisement (media)
Newspaper & magazines (media)
Travels guide (media)
World Society for the Protection of Animals (civil action)
Greenpeace (civil action)
Ministry of tourism

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