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Marketing 4 Ps

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Marketing 4 Ps
“A STUDY ON ORGANIZATIONAL FUNCTIONS” AT RAHUL MOTORS A project report submitted to SRM University, In partial fulfillment of the requirement for the award of The degree of MASTER OF BUSINESS ADMINSTARTIONS Submitted by AMIT PRASAD (3511110732) Under the guidance of Mr. G.VENUGOPALAN (Assistant Professor)

SRM SCHOOL OF MANAGEMENT SRM UNIVERSITY KATTANKULATHUR CAMPUS KANCHEEPURAM-03 MAY2012-JULY2012

DECLARATION

I AMIT PRASAD do declare that the research report entitled “ A STUDY ON ORGANISATIONAL FUNCTIONS from RAHUL MOTORS in HOOGHLY (WEST BENGAL)” submitted to the SRM UNIVERSITY for the partial fulfillment of the requirement for the degree of Master Of Business Administration is my own endeavor and it has not been submitted earlier to any institution / university for any degree.

PLACE: Chennai Date:

signature of the candidate AMIT PRASAD REG NO: 3511110732

ACKNOWLEDGEMENT

It is a matter of great satisfaction and pleasure to present This Report of RAHUL MOTORS [west Bengal].I take this Opportunity to Owe my thanks to all those involved in my Training.

This project report could not have been completed without the Guidance of our director of the company, Avijit Roy and project Venugopalan .Their timely help & encouragement helped me To complete this project successfully.

I express my gratitude towards staff of RAHULMOTORS those Who have helped me directly or indirectly in completing the Training.

AMIT PRASAD

PREFACE

When everybody is providing what is expected Fro m him/ he r, the pe rson de livering the U n e x p e c t e d to its customers succeeds in the long run. In Today’s marketplace, it is no longer enough to satisfy the Customers, the manufacturer needs to delight them as well. To Conquer the modern business world one needs to be one-step ahead of its competitors.

MBA is combination of both theoretical as well as practical aspects of business and summer training gives a good opportunity to work in a real work



Bibliography:  MARKETING MANAGEMENT by Philip kotler  MARKETING MANAGEMENT by pondicherry university WEBSITES  www.google.com  www.scribd.com  www.wikepedia.co.in

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