marketing

1.
By offering consumers greater value, companies may gain a(n) ________________ over their competitors.

increase in supplierscompetitor's strategymarket strategya.

e.
d.
c. improved recall competitive advantage
b.

2.
The process of identifying and assessing key competitors is known as a(n) ___________.

strategic intentcompetitor analysiscompetitor identificationa.

e.
d.
c. competitive marketing competitive advantage
b.

3.
According to the text, Porter's five forces model considers all of the following except _____________

buyersnew entrantssubstitutesa.

e.
d.
c. industry structure pricing b.

4.
Customer _____________ analysis is conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers.

positioningattackstrategya.

e.
d.
c. value market
b.

5.
Basic competitive positioning strategies include all of the following except ________________.

middle-of-the-roadfocusvalue analysisa.

e.
d.
c. overall cost leadership differentiation b.

6.
It has been suggested that companies gain leadership positions through the pursuit of value disciplines such as:

competition rivalryoverall cost leadershipdifferentiationa.

e.
d.
c. focus operational excellence
b.

7.
According to the text, the selected _________ shapes the company's plans and decisions, operating structure, culture and management process.

intelligence systemvalue disciplineleadership positiona.

e.
d.
c. competitive advantage marketing strategy
b.

8.
According to Moore, product leadership strategies will involve ___________ innovation.

systemcompetitorprocessa.

e.
d.
c. product marketing
b.

9.
According to Moore, operational excellence strategies will need ___________ innovation.

systemcompetitorprocessa.