marketing
Task 1 Group:
1. Research a large Australian Retailer that also has an on-line division (e-tailer).
Note: Each group must research a different organisation We are researched a large Australian retailer is Baby bunting.
This is website: http://www.babybunting.com.au/about-us/
Find a store in your state: NSW • SA • VIC • ACT • QLD • WA.
2. Summarise organisation (3 paragraphs). We are established in Melbourne as a family-owned business more than 30 years ago, Baby Bunting is Australia’s largest nursery retailer and one-stop-baby shop.
From humble beginnings with a single store in suburban Balwyn, Baby Bunting now employs more than 400 people across its 24 National superstores and new 11,000sqm warehouse in Melbourne.
Baby Bunting is a specialist retailer catering to parents with children from newborn to 3 years of age. With the widest range of products in over 8,000 lines, we provide parents with the greatest selection in prams, car seats, cots, nursery furniture, high chairs, change tables, portable cots, home safety, toys, feeding, monitors, baby wear, nappies and much more!
3. Examine vision or mission statement.
a. Discuss marketing implications of the vision or mission statement (1/2 page) Mission, Vision, and Values
Mission statement: Baby Bunting is Australia’s largest nursery retailer and one-stop-baby shop
Vision: We also offer a variety of services including gift registry, gift vouchers, professional car seat fitting service and lay- by. Visit us in-store today.
Mission, Vision, and Values
Mission and vision both relate to an organization’s purpose and are typically communicated in some written form. Mission and vision are statements from the organization that answer questions about who we are, what do we value, and where we’re going. A study by the consulting firm Bain and Company reports that 90% of the 500 firms surveyed issue some form of mission and vision statements.Bart, C. K., & Baetz, M. C. (1998). The
1. Research a large Australian Retailer that also has an on-line division (e-tailer).
Note: Each group must research a different organisation We are researched a large Australian retailer is Baby bunting.
This is website: http://www.babybunting.com.au/about-us/
Find a store in your state: NSW • SA • VIC • ACT • QLD • WA.
2. Summarise organisation (3 paragraphs). We are established in Melbourne as a family-owned business more than 30 years ago, Baby Bunting is Australia’s largest nursery retailer and one-stop-baby shop.
From humble beginnings with a single store in suburban Balwyn, Baby Bunting now employs more than 400 people across its 24 National superstores and new 11,000sqm warehouse in Melbourne.
Baby Bunting is a specialist retailer catering to parents with children from newborn to 3 years of age. With the widest range of products in over 8,000 lines, we provide parents with the greatest selection in prams, car seats, cots, nursery furniture, high chairs, change tables, portable cots, home safety, toys, feeding, monitors, baby wear, nappies and much more!
3. Examine vision or mission statement.
a. Discuss marketing implications of the vision or mission statement (1/2 page) Mission, Vision, and Values
Mission statement: Baby Bunting is Australia’s largest nursery retailer and one-stop-baby shop
Vision: We also offer a variety of services including gift registry, gift vouchers, professional car seat fitting service and lay- by. Visit us in-store today.
Mission, Vision, and Values
Mission and vision both relate to an organization’s purpose and are typically communicated in some written form. Mission and vision are statements from the organization that answer questions about who we are, what do we value, and where we’re going. A study by the consulting firm Bain and Company reports that 90% of the 500 firms surveyed issue some form of mission and vision statements.Bart, C. K., & Baetz, M. C. (1998). The