Marketing 4p's
Fundamental Of Marketing
MKT 243
INDIVIDUAL ASSIGNMENT(NESTLE MILO)
NAME : SHAHRUL IZANY BIN SHAHIR
MATRIX NO : 2010486584
GROUP : J3BM1112B
LECTURER : MISS NOR FAZLIN BINTI UTEH
INTRODUCTION | 1 | PRODUCT | 2 | PRICING | 3 | PLACE | 4 | PROMOTION | 5-6 |
INTRODUCTION
Nestlé began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessary in
1939. Since 1962, with its first factory in Petaling Jaya, Nestlé Malaysia now manufactures its products in 8 factories and operates from its head office in Petaling
Jaya, and 6 sales offices nationwide.
Milo is a milk beverage with chocolate and malt, produced by Nestlé and originating from Australia. It was developed by Thomas Mayne in 1934. Milo is alsomanufactured in other countries, including Singapore, Malaysia, China, Thailand,Indonesia, Philippines, Vietnam, New Zealand, Hong Kong, India, Japan, Jamaica,Trinidad & Tobago, Chile, Colombia, Peru, Nigeria, Kenya, Ghana, Papua New Guinea,South Africa, Sri Lanka, Syria and Taiwan. The name derives from the famous Greekathlete Milo of Crotona, after his legendary strength.
Milo is added to hot or cold milk to give it a malted chocolate flavor and extratexture. When combined with cold milk, it retains the gritty texture of its raw state. Milocan be stirred into steamed milk or hot water to create something similar to hot chocolateor cocoa. Sugar can be added to the Milo beverage, but many people enjoy it without theaddition of sweeteners, appreciating it for its subtle chocolate flavor. Another possibleuse is making a normal cup of cold Milo and microwaving it for approximately 40–60seconds. This gives the Milo drink a biscuit cover on top. Another popular use is tosprinkle it on ice cream, especially vanilla ice cream. Milo can also be sprinkled onbreakfast cereals. Milo is often the favored beverage for the Tim Tam Slam.
Also
MKT 243
INDIVIDUAL ASSIGNMENT(NESTLE MILO)
NAME : SHAHRUL IZANY BIN SHAHIR
MATRIX NO : 2010486584
GROUP : J3BM1112B
LECTURER : MISS NOR FAZLIN BINTI UTEH
INTRODUCTION | 1 | PRODUCT | 2 | PRICING | 3 | PLACE | 4 | PROMOTION | 5-6 |
INTRODUCTION
Nestlé began in Malaysia in 1912 as the Anglo-Swiss Condensed Milk Company in Penang and later, growth and expansion made a move to Kuala Lumpur necessary in
1939. Since 1962, with its first factory in Petaling Jaya, Nestlé Malaysia now manufactures its products in 8 factories and operates from its head office in Petaling
Jaya, and 6 sales offices nationwide.
Milo is a milk beverage with chocolate and malt, produced by Nestlé and originating from Australia. It was developed by Thomas Mayne in 1934. Milo is alsomanufactured in other countries, including Singapore, Malaysia, China, Thailand,Indonesia, Philippines, Vietnam, New Zealand, Hong Kong, India, Japan, Jamaica,Trinidad & Tobago, Chile, Colombia, Peru, Nigeria, Kenya, Ghana, Papua New Guinea,South Africa, Sri Lanka, Syria and Taiwan. The name derives from the famous Greekathlete Milo of Crotona, after his legendary strength.
Milo is added to hot or cold milk to give it a malted chocolate flavor and extratexture. When combined with cold milk, it retains the gritty texture of its raw state. Milocan be stirred into steamed milk or hot water to create something similar to hot chocolateor cocoa. Sugar can be added to the Milo beverage, but many people enjoy it without theaddition of sweeteners, appreciating it for its subtle chocolate flavor. Another possibleuse is making a normal cup of cold Milo and microwaving it for approximately 40–60seconds. This gives the Milo drink a biscuit cover on top. Another popular use is tosprinkle it on ice cream, especially vanilla ice cream. Milo can also be sprinkled onbreakfast cereals. Milo is often the favored beverage for the Tim Tam Slam.
Also