marketing
T3 Vapor
Mission Statement: T3 Vapor provides a safer alternative to smoking by providing our customers with the best e-cigarettes on the market. We may be a little over the top sometimes, but that’s only because we’re passionate about our products. We take pride in helping people make the transition from regular “analog” cigarettes to a more enjoyable, odorless alternative.
Objectives: Expand e-cig product line by 200% by June of 2014 Expand e-liquid flavor line to over 150 flavors by June of 2014
SWOT Analysis: Strength-
Healthier than smoking regular cigarettes or cigars No butts to throw away Less chance of a fire Can choose lower levels of nicotine Weakness- Our current inventory is limited Nicotine is poisonous Opportunity- We will be the only vapor shop in Hill County Conveniently located downtown Hillsboro, TX in the center of Hill County Threats-
An established Cigarette store in Hillsboro, TX
Willingness to switch from “analog” cigarettes to digital e-Cigs E-cigs are a newer product that not every smoker is ready to make the switch to.
Competitive Advantage We offer fresh made e-liquid; we do not make it until it is ordered We offer competitive pricing with larger markets such as Dallas/Fort Worth area and the Waco area We specialize in e-Cigs and e-Cig accessories We are family owned and operated
Target Market Current “analog” smokers and current e-Cig users
Product
We offer e-Cig starter kits to make the switch from analog to digital All of our e-Juice is made in house We carry top of the line e-Cig products
Price
Our pricing is status quo priced We are doing the odd/even pricing, most of the items end with 99
Place
We are located on a busy street in Hillsboro, one block East of the courthouse Our location has ample parking
Promotion
We currently offer a free e-Juice deal, the customer purchases ten 15ml bottles and receives one 15ml bottle free We have a
Mission Statement: T3 Vapor provides a safer alternative to smoking by providing our customers with the best e-cigarettes on the market. We may be a little over the top sometimes, but that’s only because we’re passionate about our products. We take pride in helping people make the transition from regular “analog” cigarettes to a more enjoyable, odorless alternative.
Objectives: Expand e-cig product line by 200% by June of 2014 Expand e-liquid flavor line to over 150 flavors by June of 2014
SWOT Analysis: Strength-
Healthier than smoking regular cigarettes or cigars No butts to throw away Less chance of a fire Can choose lower levels of nicotine Weakness- Our current inventory is limited Nicotine is poisonous Opportunity- We will be the only vapor shop in Hill County Conveniently located downtown Hillsboro, TX in the center of Hill County Threats-
An established Cigarette store in Hillsboro, TX
Willingness to switch from “analog” cigarettes to digital e-Cigs E-cigs are a newer product that not every smoker is ready to make the switch to.
Competitive Advantage We offer fresh made e-liquid; we do not make it until it is ordered We offer competitive pricing with larger markets such as Dallas/Fort Worth area and the Waco area We specialize in e-Cigs and e-Cig accessories We are family owned and operated
Target Market Current “analog” smokers and current e-Cig users
Product
We offer e-Cig starter kits to make the switch from analog to digital All of our e-Juice is made in house We carry top of the line e-Cig products
Price
Our pricing is status quo priced We are doing the odd/even pricing, most of the items end with 99
Place
We are located on a busy street in Hillsboro, one block East of the courthouse Our location has ample parking
Promotion
We currently offer a free e-Juice deal, the customer purchases ten 15ml bottles and receives one 15ml bottle free We have a