Marketing 520 Corporate Responsibility Paper
IFL- Responsibility- Marketing 520
Anna Turner
May 9, 2014
Leadership roles require responsibility. Responsibility is defined in Merriam-Webster Collegiate Dictionary as something that should be done because it is morally right and legally required. ("Define Responsibility," ) Marketing management is the responsibility, not only to manage others, but to be creative in obtaining and sustaining customers and providing worth to the customer. (Kotler & Keller, 2012) Corporate responsibility is the actual ethics of a business, of which the business is responsible ethically to the public, its shareholders and everyone else. (Korontzis, 2013) There are three responsibility traits that are necessary for marketing firms to possess in order …show more content…
In the book of Joshua, God has called upon him to complete the task that was originally given to Moses, to lead the people of Israel to the Promised Land. Joshua had a massive task and he felt weak and inadequate as the stress of his task began to weigh on him. Joshua gained his strength after God spoke to him on three different occasions (verses 6, 7 and 9) to be strong and courageous.
Corporate responsibility deals with the courage of an organization to articulate its plan of action to meet their target customer’s needs and wants. Marketing managers must have the courage to follow the directions presented to them and to gain the trust of their staff members in order to get the job done. (Potocan & Mulej, 2013) They accepted Joshua’s leadership and followed him. Followers look to see whether a leader is courageous before they’ll fully accept that person’s leadership. (Potocan & Mulej, 2013) The people of Israel saw Joshua obey Moses and fully obey God. Joshua 1:17 (New Living …show more content…
15:22 NKJ) Obedience parallels itself with accountability. Organizations have a responsibility, not only to their employees, customers and shareholders, but to the government. Obedience to the law demonstrates if the organization is willing to perform as they are morally and legally obligated. As a marketing manager, one has to be liable for what they have done and have to do. Through his studying of the law and learning from Moses, Joshua was taught to obey God at an early age. He heard God’s command in verse 7, “…obey all the laws Moses gave you. Do not turn away from them, and you will be successful in everything you do.” In Joshua 1:9, he heard God’s voice again “have not I commanded thee?...” Joshua obeyed God and through that obedience, he led the people of Israel to the Promised Land.
Being in a management position is a “called” position just like Joshua; everyone is not designed for such a position. However, those that accept the calling must be willing to fulfill the responsibilities that come with it. As marketing managers, there will be days when the task before you becomes overwhelming. The responsibility of the manager is to press through these difficult times and make the difficult decisions that come with the job, remembering three things: strength, courage and
Anna Turner
May 9, 2014
Leadership roles require responsibility. Responsibility is defined in Merriam-Webster Collegiate Dictionary as something that should be done because it is morally right and legally required. ("Define Responsibility," ) Marketing management is the responsibility, not only to manage others, but to be creative in obtaining and sustaining customers and providing worth to the customer. (Kotler & Keller, 2012) Corporate responsibility is the actual ethics of a business, of which the business is responsible ethically to the public, its shareholders and everyone else. (Korontzis, 2013) There are three responsibility traits that are necessary for marketing firms to possess in order …show more content…
In the book of Joshua, God has called upon him to complete the task that was originally given to Moses, to lead the people of Israel to the Promised Land. Joshua had a massive task and he felt weak and inadequate as the stress of his task began to weigh on him. Joshua gained his strength after God spoke to him on three different occasions (verses 6, 7 and 9) to be strong and courageous.
Corporate responsibility deals with the courage of an organization to articulate its plan of action to meet their target customer’s needs and wants. Marketing managers must have the courage to follow the directions presented to them and to gain the trust of their staff members in order to get the job done. (Potocan & Mulej, 2013) They accepted Joshua’s leadership and followed him. Followers look to see whether a leader is courageous before they’ll fully accept that person’s leadership. (Potocan & Mulej, 2013) The people of Israel saw Joshua obey Moses and fully obey God. Joshua 1:17 (New Living …show more content…
15:22 NKJ) Obedience parallels itself with accountability. Organizations have a responsibility, not only to their employees, customers and shareholders, but to the government. Obedience to the law demonstrates if the organization is willing to perform as they are morally and legally obligated. As a marketing manager, one has to be liable for what they have done and have to do. Through his studying of the law and learning from Moses, Joshua was taught to obey God at an early age. He heard God’s command in verse 7, “…obey all the laws Moses gave you. Do not turn away from them, and you will be successful in everything you do.” In Joshua 1:9, he heard God’s voice again “have not I commanded thee?...” Joshua obeyed God and through that obedience, he led the people of Israel to the Promised Land.
Being in a management position is a “called” position just like Joshua; everyone is not designed for such a position. However, those that accept the calling must be willing to fulfill the responsibilities that come with it. As marketing managers, there will be days when the task before you becomes overwhelming. The responsibility of the manager is to press through these difficult times and make the difficult decisions that come with the job, remembering three things: strength, courage and