marketing
SCHOOL OF BUSINESS AND ECONOMICS
UNIVERSITI MALAYSIA SABAH
BZ8007 RESEARCH
Venue: MBA Seminar Room
Lecture day and time: Monday (7p.m. – 10p.m)
Email: aharun@ums.edu.my
1.
Name of Course: Marketing Management
2.
Course Code: BM6053
3.
Name(s) of academic staff: Dr Amran Harun/ Dr. Oswald Aisat Igau/ Dr. Azaze @ Azizi Abdul Adis
4.
Rationale for the inclusion of the course/module in the programme
This is a required course for the MBA Program of the School of Business and Economics, Universiti Malaysia Sabah. By taking this course, students will learn the importance of managing marketing activities and environments within and outside of corporations that promoting competitive edge.
5.
Semester and Year offered: Semester 1, 2012/2013
6.
Total Student Learning Time (SLT)
Face to Face
Total Guided and Independent Learning
L = Lecture
T = Tutorial
P = Practical
O= Others
L
T
P
O Refer To Appendix A
7.
Credit Value: 3
8.
Prerequisite (if any): Nil
9.
Learning outcomes:
At the conclusion of this course, students should be able :
1. To understand the core concepts and fundamentals strategies of marketing
2. To gain better understanding on how firms organize, implement, evaluate, and control marketing activities.
3. To analyze how such major changes in the business environment today will affect marketing environments of a company.
4. To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating marketing strategies for appropriate product or services
5. To gain experiences in making effective marketing decisions via using the case learning approach
10.
Transferable Skills:
Through lecture in classroom and presentation.
11.
Teaching-learning and assessment strategy
Knowledge of Discipline Area
Practical Skills
Problem solving and scientific skills
UNIVERSITI MALAYSIA SABAH
BZ8007 RESEARCH
Venue: MBA Seminar Room
Lecture day and time: Monday (7p.m. – 10p.m)
Email: aharun@ums.edu.my
1.
Name of Course: Marketing Management
2.
Course Code: BM6053
3.
Name(s) of academic staff: Dr Amran Harun/ Dr. Oswald Aisat Igau/ Dr. Azaze @ Azizi Abdul Adis
4.
Rationale for the inclusion of the course/module in the programme
This is a required course for the MBA Program of the School of Business and Economics, Universiti Malaysia Sabah. By taking this course, students will learn the importance of managing marketing activities and environments within and outside of corporations that promoting competitive edge.
5.
Semester and Year offered: Semester 1, 2012/2013
6.
Total Student Learning Time (SLT)
Face to Face
Total Guided and Independent Learning
L = Lecture
T = Tutorial
P = Practical
O= Others
L
T
P
O Refer To Appendix A
7.
Credit Value: 3
8.
Prerequisite (if any): Nil
9.
Learning outcomes:
At the conclusion of this course, students should be able :
1. To understand the core concepts and fundamentals strategies of marketing
2. To gain better understanding on how firms organize, implement, evaluate, and control marketing activities.
3. To analyze how such major changes in the business environment today will affect marketing environments of a company.
4. To apply an understanding of marketing strategies such as understanding terms, concepts, and principles relevant to planning and formulating marketing strategies for appropriate product or services
5. To gain experiences in making effective marketing decisions via using the case learning approach
10.
Transferable Skills:
Through lecture in classroom and presentation.
11.
Teaching-learning and assessment strategy
Knowledge of Discipline Area
Practical Skills
Problem solving and scientific skills