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MARKETING

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MARKETING
MODULE: PEOPLE MANAGEMENT – INDIVIDUAL ASSIGNMENT
A. LEARNING OUTCOMES
1. Demonstrate knowledge and understanding of the established concepts and practices which shape the management of people in work organizations.
2. Communicate effectively information and arguments, principally in written form.

B. QUESTIONS
Choose ONE (1) of the following questions and write your answer in not more than 1,500 words.

This individual assignment represents 50% of the total marks for this module.

Question 1: Human Resource Management
Explain, by referring to relevant sources, the reason why Personnel Management has changed to Human Resource Management and how the functions and roles of Human Resource Department differ from Personnel Department.

Question 2: Financial Reward
Using relevant sources to support your answer, evaluate the effectiveness on the use of financial reward and the various pay schemes in motivating workers.

Question 3: Humour and Diversity in Work Groups
With reference to academic literatures and professional publications, examine to what extent diversity and humour affect the quality of group performance.

C. REQUIREMENTS
The assignment must adhere to standard academic documentation standards. (Failure to do so will result in loss of marks in the Format, Citations and References criterion.)
You are to write the citations and references following the Harvard System.
You are required to use Times New Roman as the font type and 12 pts as the font size.
Vertical/line spacing is to be 1.5 line spacing.
You are required to provide page numbers to your pages.
You must use enough of your own words to convince that you understand what you are writing. Evidence of originality in your writing reflected by effort of paraphrasing and use of own personal expression in your individual analysis and evaluation. You should not submit a “copy and paste” work as you may only be awarded at most a PASS even though proper citations and referencing are



Citations: and references are presented in inconsistent format and are not written in adherence to the Harvard Referencing System. References are not from the relevant sources of authority (e.g. such as students make reference to www.wikipedia.com) Less than the minimal references are given showing lack of effort in doing research.

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