MARKETING
London School of Business & Management
BTEC Level 4- HND in Business
Centre No
90665
Unit No & Unit Title
Unit 4, Marketing Principles
Course Title
HND in Business
Lecturer’s Name
Achila Amarasinghe
Assignment Title & Type
Understanding marketing principles: Unilever PLC Case study
Assignment No
1
Date Set
w/c 06-10-2015
Due Date
09-01-2015
Semester / Academic Year
1/2014
Unit Outcomes Covered:
1. Understand the concept and process of marketing
2. Be able to use the concepts of segmentation, targeting and positioning
3. Understand the individual elements of the extended marketing mix
4. Be able to use the marketing mix in different contexts.
GRADING OPPORTUNITIES AVAILABLE
Outcomes/ Grade
Descriptors
P4.1
Outcomes/ Grade
Descriptors
Assessor:
1|Page
P4.1
2
√
P4.3
P4.4
√
√
P4.2
√
√
P4.
13
√
P4.
14
√
P4.
15
√
P4.5 P4.
6
√
√
M1
M2
√
√
Signature: ______________
P4.
7
√
M3
√
P4.
8
√
P.4. P4.
9
10
√
√
D1
D2
D3
√
√
√
Date: ___/___/___
P4.
11
√
Tutor Notes
Key Points:
Your assignment should be handed in by the deadline.
This assignment must be your own work and original.
All sources of reference must be included.
You will be expected to check spelling mistakes and grammar.
Your name, student no and unit no should be in the footer of every page.
It should bear an appropriate report structure (such as a Table of Contents,Abstract,
Introduction, Discussion, Conclusion, Recommendations, References, and Appendix (if necessary). There should be clarity of expression.
It should display relevant factual content and understanding of the subject, critical analysis, justifications, arguments, models, and a coherent framework etc.
Submission Regulations
1.
“Assignment Front Cover Sheet”must accompany the assignment [now available from the forms Moodle].
2. You
BTEC Level 4- HND in Business
Centre No
90665
Unit No & Unit Title
Unit 4, Marketing Principles
Course Title
HND in Business
Lecturer’s Name
Achila Amarasinghe
Assignment Title & Type
Understanding marketing principles: Unilever PLC Case study
Assignment No
1
Date Set
w/c 06-10-2015
Due Date
09-01-2015
Semester / Academic Year
1/2014
Unit Outcomes Covered:
1. Understand the concept and process of marketing
2. Be able to use the concepts of segmentation, targeting and positioning
3. Understand the individual elements of the extended marketing mix
4. Be able to use the marketing mix in different contexts.
GRADING OPPORTUNITIES AVAILABLE
Outcomes/ Grade
Descriptors
P4.1
Outcomes/ Grade
Descriptors
Assessor:
1|Page
P4.1
2
√
P4.3
P4.4
√
√
P4.2
√
√
P4.
13
√
P4.
14
√
P4.
15
√
P4.5 P4.
6
√
√
M1
M2
√
√
Signature: ______________
P4.
7
√
M3
√
P4.
8
√
P.4. P4.
9
10
√
√
D1
D2
D3
√
√
√
Date: ___/___/___
P4.
11
√
Tutor Notes
Key Points:
Your assignment should be handed in by the deadline.
This assignment must be your own work and original.
All sources of reference must be included.
You will be expected to check spelling mistakes and grammar.
Your name, student no and unit no should be in the footer of every page.
It should bear an appropriate report structure (such as a Table of Contents,Abstract,
Introduction, Discussion, Conclusion, Recommendations, References, and Appendix (if necessary). There should be clarity of expression.
It should display relevant factual content and understanding of the subject, critical analysis, justifications, arguments, models, and a coherent framework etc.
Submission Regulations
1.
“Assignment Front Cover Sheet”must accompany the assignment [now available from the forms Moodle].
2. You
References: Unilever PLC (PLC), incorporated on June 21, 1894, is a supplier of fast moving consumer goods. The two parent companies, Unilever N.V Tresemme, Vaseline and VO5 (Reuters,2014; Unilever,2014) YOU MUST SELECT ONLY 1 BRAND FROM UNILEVER PLC (UL) TO ANSWER FOLLOWING