Marketing Ad Sample
DE BEERS – DIAMONDS ARE FOREVER
As the world's leading diamond company for more than a century, the De Beers name is synonymous with diamonds. Since 1888, it has been connecting people around the world with one of the earth's natural treasures, helping to create countless memorable moments. Approach High tech x-ray machines uncover diamonds
With geographically diverse world-class mining assets, it have the largest diamond resource and reserve position in the world, as well as a value-adding global distribution network and iconic brands that resonate with people from all walks of life.
Working with such an emotive, sensitive and valuable natural resource creates great responsibilities - to the shareholders, the partners, the customers and to the countries in which they operate, and people everywhere who treasure their diamonds. That's why living up to the promise of diamonds is core to the business model and guides everything they do. http://www.youtube.com/watch?v=_mrjXiW6DAI In technological leadership Diamonds are recovered from the bottom of the sea, from the beds of ancient rivers and from the bottom of frozen lakes. Success comes through:
Systematic exploration and analysis
Strong diamond mining experience and expertise
State-of-the-art diamond processing
Uniquely focused diamond technology
World leading research and development
“Cutting diamond is both an art and a science.” JJ Charlesworth.
In the integrity of diamonds
They have been among the world's leaders in advocating and developing an ethical supply chain in the diamond industry through:
Advancement of the Kimberley Process to ensure diamonds are free of the taint of conflict
The sale of rough diamonds to only those clients who have met pre-defined financial, performance and ethical standards
A code of Best Practice Principles we apply to ourselves, as well as to our suppliers, customers and partners.
Kind of target audience
As the world's leading diamond company for more than a century, the De Beers name is synonymous with diamonds. Since 1888, it has been connecting people around the world with one of the earth's natural treasures, helping to create countless memorable moments. Approach High tech x-ray machines uncover diamonds
With geographically diverse world-class mining assets, it have the largest diamond resource and reserve position in the world, as well as a value-adding global distribution network and iconic brands that resonate with people from all walks of life.
Working with such an emotive, sensitive and valuable natural resource creates great responsibilities - to the shareholders, the partners, the customers and to the countries in which they operate, and people everywhere who treasure their diamonds. That's why living up to the promise of diamonds is core to the business model and guides everything they do. http://www.youtube.com/watch?v=_mrjXiW6DAI In technological leadership Diamonds are recovered from the bottom of the sea, from the beds of ancient rivers and from the bottom of frozen lakes. Success comes through:
Systematic exploration and analysis
Strong diamond mining experience and expertise
State-of-the-art diamond processing
Uniquely focused diamond technology
World leading research and development
“Cutting diamond is both an art and a science.” JJ Charlesworth.
In the integrity of diamonds
They have been among the world's leaders in advocating and developing an ethical supply chain in the diamond industry through:
Advancement of the Kimberley Process to ensure diamonds are free of the taint of conflict
The sale of rough diamonds to only those clients who have met pre-defined financial, performance and ethical standards
A code of Best Practice Principles we apply to ourselves, as well as to our suppliers, customers and partners.
Kind of target audience