Marketing and Brochure
WHAT TO EAT?
Our company ‘s business is help students to provide the place to eat nearby Multimedia
University Melaka Campus and provide the information about the food on the website.
WHAT
Product :Brochure.
Service : Website about the food information. WHO
MMU students.
WHY
SOLUTION
1.Canteen always too crowded with the students.
2.Food served are less choice.
1.Create a website about the food information. 2.Provide the brochure with the completely food information and the food stall nearby
MMU .
SWOT ANALYSIS
1.STRENGTH
-
Give reasonable prices and wide variety of foods and beverages.
2.WEAKNESSES
-Bad acquisitions-because turn down the economy.
3.OPPORTUNITY
-A new service online market.
4.THREAT
-Intense competition and changes in taste of customers.
HOW THE BUSINESS
RUN?
We take part in doing research and survey about the food stalls nearby MMU Melaka Campus before we run our business. We doing advertisement to promote the food of the following food stalls in MMU. Students will buy the brochure from us through our website. Besides that, MMU students can purchase the brochure by online or hand over face-to-face. They have to submit with the student id and contact number. The brochure inside include with the voucher. The voucher can be used to get the discount price when the students eating at the following food stalls. At the same times, we will cooperate with the food stall owner. Hence, the food stall owner also will earn the money.
Every month, we will get income from the advertisement. Lastly, we engages IT students to help us arrange the website and update the new information about the food regularly.
REVENUE MODAL
Normally we sell the brochure about RM15 per each. Besides that, we receive the income from helping the food stall owner to promote their food. We earn from them about RM50 for each and per month.
Our market approach that means our target market is MMU students.
Mechanism- Internet, man power.
Revenue
Our company ‘s business is help students to provide the place to eat nearby Multimedia
University Melaka Campus and provide the information about the food on the website.
WHAT
Product :Brochure.
Service : Website about the food information. WHO
MMU students.
WHY
SOLUTION
1.Canteen always too crowded with the students.
2.Food served are less choice.
1.Create a website about the food information. 2.Provide the brochure with the completely food information and the food stall nearby
MMU .
SWOT ANALYSIS
1.STRENGTH
-
Give reasonable prices and wide variety of foods and beverages.
2.WEAKNESSES
-Bad acquisitions-because turn down the economy.
3.OPPORTUNITY
-A new service online market.
4.THREAT
-Intense competition and changes in taste of customers.
HOW THE BUSINESS
RUN?
We take part in doing research and survey about the food stalls nearby MMU Melaka Campus before we run our business. We doing advertisement to promote the food of the following food stalls in MMU. Students will buy the brochure from us through our website. Besides that, MMU students can purchase the brochure by online or hand over face-to-face. They have to submit with the student id and contact number. The brochure inside include with the voucher. The voucher can be used to get the discount price when the students eating at the following food stalls. At the same times, we will cooperate with the food stall owner. Hence, the food stall owner also will earn the money.
Every month, we will get income from the advertisement. Lastly, we engages IT students to help us arrange the website and update the new information about the food regularly.
REVENUE MODAL
Normally we sell the brochure about RM15 per each. Besides that, we receive the income from helping the food stall owner to promote their food. We earn from them about RM50 for each and per month.
Our market approach that means our target market is MMU students.
Mechanism- Internet, man power.
Revenue