Marketing and Consumer Buying Behavior
Marketing Guidelines for A1
(1b) Evaluate the benefits and costs of a marketing orientation for a selected organization
Hints:
( What is the marketing orientation (product? production? sales? marketing? societal marketing?) that you will be selecting for Sunshine?
( What are the benefits and costs of such orientation you have selected? Link this orientation to the costs and benefits of building competitive advantage; benefits of building customer satisfaction; desired quality; service and customer care; relationship marketing; customer retention and customer profitability. See example in the table below.
|Orientation for Vmeph: Product |
|Levels of Product |Characteristics |Benefits |costs |Evaluation |
|Core product |Core benefits | | | |
|Actual product |Color | | | |
| |Style | | | |
| |Branding | | | |
| |Quality | | | |
|Augmented product |Customer care | | | |
| |Finance | | | |
| |Installation | |
(1b) Evaluate the benefits and costs of a marketing orientation for a selected organization
Hints:
( What is the marketing orientation (product? production? sales? marketing? societal marketing?) that you will be selecting for Sunshine?
( What are the benefits and costs of such orientation you have selected? Link this orientation to the costs and benefits of building competitive advantage; benefits of building customer satisfaction; desired quality; service and customer care; relationship marketing; customer retention and customer profitability. See example in the table below.
|Orientation for Vmeph: Product |
|Levels of Product |Characteristics |Benefits |costs |Evaluation |
|Core product |Core benefits | | | |
|Actual product |Color | | | |
| |Style | | | |
| |Branding | | | |
| |Quality | | | |
|Augmented product |Customer care | | | |
| |Finance | | | |
| |Installation | |