3-Year Marketing Plan
Table of Contents
Introduction Company G has established a home appliance business in the US for 7 years. Core business activities include selling dishwashers, refrigerators, washing machines, and dryers, etc.
Mission Statement
Company G’s long term mission is enabling consumers to improve the quality and convenience of their lives by providing innovative electronic solutions.
The Product Are you too tired to prepare a meal after work? Have fast foods become your eating habit? Do you want to eat healthy, but lack the time? Do you hate the hassle of cleaning after cooking?
Now we will introduce our innovative new product called 8-1 Versatile Cooking Pro. This new product is combines the functions of grilling, roasting, boiling, air frying, steaming, stewing, baking, and stir frying (it comes with 2 blades) into one cooking system. It is leading the front end of technology. The 8-1 cooking system replaces all of those common small appliances in our household, such as indoor grill, conventional oven, steamer, dehydrator, toaster oven, rotisserie, and microwave. The 8-1 Versatile Cooking Pro adopts microcomputer simulating control technology. It can accurately simulates the professional chef’s cooking skills, automatically adjust the power level of the different stages of cooking, and can automatically control the cooking time which can reflect authentic cooking. It has a preset time function. You have the flexibility to delay the cooking process up to 15 hours in advance. It also has a keep cool feature; it keeps the meat cool till it reaches the preset cooking time. Setting it up in the morning and your food will be ready when you get home. What could be easier? The attractive, compact design fits on your kitchen counter or dinner table for convenient service. The bottom liner pan collects fats and oils, making your food tastier and healthier for you. The removable tray helps to make clean up quick and easy. It takes