Marketing and Customer Orientation
Discuss what is meant by the term “customer orientation” for an organisation in the context of the marketing mix. Please discuss two elements of the marketing mix and illustrate your answer with examples of products or brands of your choice.
This essay is for discussing customer orientation and analysis how customer orientation works. During this essay, I will show you what is customer orientation and compare it with other different orientations. In addition, I will talk about marketing mix in customer-oriented organization. Finally, I will show you two brands as example for discussing and comparing about their marketing mix.
“Customer orientation” means an organization, which is running by producing or providing affordable goods or services then making customers satisfying and raise the customer value. “Competitor orientation” is an opposite mode to compare with “customer orientation”, as competitor oriented organization, they paid more attention on what did their competitors do and how to do a better work than their competitors. There’s another orientation called ”marketing orientation”, it is a kind of mode between customer orientation and competitor orientation, not only concern about what their customer need, also care about how to make them more competitive than their competitor, they do keep a balance in both customer orientation and competitor orientation.
As companies and organizations, they need to choose proper marketing tools what are depend on their orientation. So, “marketing mix” is often crucial when determining a product or brand 's offer. Normally, “marketing mix,” means McCarthy‘s 4Ps theory, which is included Price, Product, Promotion, and Place. Afterward, the 4Ps have been expanded to the 7Ps and even more. There is another theory, which is called 4Cs; Robert F. Lauterborn put this theory forward. This theory is involved Customers’ wants and needs, Cost, Communication and Convenience, different with
This essay is for discussing customer orientation and analysis how customer orientation works. During this essay, I will show you what is customer orientation and compare it with other different orientations. In addition, I will talk about marketing mix in customer-oriented organization. Finally, I will show you two brands as example for discussing and comparing about their marketing mix.
“Customer orientation” means an organization, which is running by producing or providing affordable goods or services then making customers satisfying and raise the customer value. “Competitor orientation” is an opposite mode to compare with “customer orientation”, as competitor oriented organization, they paid more attention on what did their competitors do and how to do a better work than their competitors. There’s another orientation called ”marketing orientation”, it is a kind of mode between customer orientation and competitor orientation, not only concern about what their customer need, also care about how to make them more competitive than their competitor, they do keep a balance in both customer orientation and competitor orientation.
As companies and organizations, they need to choose proper marketing tools what are depend on their orientation. So, “marketing mix” is often crucial when determining a product or brand 's offer. Normally, “marketing mix,” means McCarthy‘s 4Ps theory, which is included Price, Product, Promotion, and Place. Afterward, the 4Ps have been expanded to the 7Ps and even more. There is another theory, which is called 4Cs; Robert F. Lauterborn put this theory forward. This theory is involved Customers’ wants and needs, Cost, Communication and Convenience, different with