Marketing and Deli Depot
Group Assignment Business Report
1. Executive Summary A. Major findings We have using quantitative and qualitative methods, doing descriptive statistics and hypothesis testing research for Deli Depot. In this time, we’ve 200 Deli Depot customers to doing the questionnaire. In the questionnaire design, we’ve doing 18 hypothesis testing. Combine with questionnaire and other research result, we have finding the following problems.
What factors are the customer would consider to buying food and beverage in Deli Depot chain of fast food restaurant?
The research result had reflecting that the competent employees, fast service and excellent food quality factors they would be consider. The customer percentages are 28.5% (competent employees), 24% (fast service) and 46.5% (excellent food quality).
How about customers think the Deli Depot performance? In the questionnaire design, x1-4 are about Deli Depot friendly employees, competitive prices, excellent food quality. X8-9 are asking customer recommend and satisfied. In the questionnaire, customers must to answer their suitable marks. X1-4 scale are 1-10, x8-9 scale are 1-7. Research result had reflecting that many customers are circle in the middle marks.
22.5% customers are circle 4 in x1(friendly employees), 31% customers are circle 3 in x2(competitive price), 31.5% customers are circle 4 in x4(excellent food quality), 27% customer are circle 4(scale1-7) in x8(recommend) and 26% customers are circle 4(scale1-7) in x9(satisfied) but there have eleven error (missing data).
However, customers are most disagree is about Deli Depot in wide variety of food. 24.5% customers are circle 2(scale 1-10)in x5(wide variety of food). Besides, 46.5% customers are answer 6(scale1-6, 6 is most important) in x15(excellent food quality) and not important is x14(competent employees), 5% customers are answer 6 (scale 1-6, 6 is most important) in
1. Executive Summary A. Major findings We have using quantitative and qualitative methods, doing descriptive statistics and hypothesis testing research for Deli Depot. In this time, we’ve 200 Deli Depot customers to doing the questionnaire. In the questionnaire design, we’ve doing 18 hypothesis testing. Combine with questionnaire and other research result, we have finding the following problems.
What factors are the customer would consider to buying food and beverage in Deli Depot chain of fast food restaurant?
The research result had reflecting that the competent employees, fast service and excellent food quality factors they would be consider. The customer percentages are 28.5% (competent employees), 24% (fast service) and 46.5% (excellent food quality).
How about customers think the Deli Depot performance? In the questionnaire design, x1-4 are about Deli Depot friendly employees, competitive prices, excellent food quality. X8-9 are asking customer recommend and satisfied. In the questionnaire, customers must to answer their suitable marks. X1-4 scale are 1-10, x8-9 scale are 1-7. Research result had reflecting that many customers are circle in the middle marks.
22.5% customers are circle 4 in x1(friendly employees), 31% customers are circle 3 in x2(competitive price), 31.5% customers are circle 4 in x4(excellent food quality), 27% customer are circle 4(scale1-7) in x8(recommend) and 26% customers are circle 4(scale1-7) in x9(satisfied) but there have eleven error (missing data).
However, customers are most disagree is about Deli Depot in wide variety of food. 24.5% customers are circle 2(scale 1-10)in x5(wide variety of food). Besides, 46.5% customers are answer 6(scale1-6, 6 is most important) in x15(excellent food quality) and not important is x14(competent employees), 5% customers are answer 6 (scale 1-6, 6 is most important) in