Marketing and Distribution of Packaged Drinking Water Industry
Marketing & Distribution of Packaged Drinking Water
Submitted by Asif Muhammed Praveen Kumar Pritha Sarkar F162 F192 F222
Marketing & Distribution of Packaged Drinking Water
We would like to express our gratitude to Ms. Garima Gupta who guided us throughout the execution of this project and who always provided us with his valuable insights on how to do a marketing research project both inside and outside the classroom. We would also like to thank the consumers who took time out to fill up our survey and provided us with deep consumer behavior patterns. Of course it is not possible to name them individually but their contribution is valued by us. And last but not least we thank our mentor Ms Pallavi Sinha who was there for us throughout the successful completion of project, who guided us and provided us with valuable suggestions.
Page 2
Marketing & Distribution of Packaged Drinking Water
Acknowledgement Abstract Literature Review Objective of the project Introduction i. ii. iii. iv. v. About Packaged Drinking Water Industry Growth & Progress over the years Market Rulers Raw Materials Process of Manufacturing
2 5 6 9 10 10 10 11 11 11 13 13 14 15 16 17 17 17 18
SWOT Analysis of Packaged Drinking Water Industry i. ii. iii. iv. Strengths Weaknesses Opportunities Threats
Research Methodology Research Design Data Collection Survey Analysis of Customer Responses
Page 3
Marketing & Distribution of Packaged Drinking Water
User Preferred Brands Segmentation, Target and Positioning A Brief Introduction to each product: 4P Analysis i. ii. iii. Conclusion References Bibo Bisleri Evian
22 22 23 23 25 28 31 33
Page 4
Marketing & Distribution of Packaged Drinking Water
We did our research with the aim of finding the marketing and distribution consumer preferences in the packaged drinking water industry in India. We studied in detail about the Indian packaged drinking water industry, its origin, growth and current scenario. A SWOT analysis has been carried out
Submitted by Asif Muhammed Praveen Kumar Pritha Sarkar F162 F192 F222
Marketing & Distribution of Packaged Drinking Water
We would like to express our gratitude to Ms. Garima Gupta who guided us throughout the execution of this project and who always provided us with his valuable insights on how to do a marketing research project both inside and outside the classroom. We would also like to thank the consumers who took time out to fill up our survey and provided us with deep consumer behavior patterns. Of course it is not possible to name them individually but their contribution is valued by us. And last but not least we thank our mentor Ms Pallavi Sinha who was there for us throughout the successful completion of project, who guided us and provided us with valuable suggestions.
Page 2
Marketing & Distribution of Packaged Drinking Water
Acknowledgement Abstract Literature Review Objective of the project Introduction i. ii. iii. iv. v. About Packaged Drinking Water Industry Growth & Progress over the years Market Rulers Raw Materials Process of Manufacturing
2 5 6 9 10 10 10 11 11 11 13 13 14 15 16 17 17 17 18
SWOT Analysis of Packaged Drinking Water Industry i. ii. iii. iv. Strengths Weaknesses Opportunities Threats
Research Methodology Research Design Data Collection Survey Analysis of Customer Responses
Page 3
Marketing & Distribution of Packaged Drinking Water
User Preferred Brands Segmentation, Target and Positioning A Brief Introduction to each product: 4P Analysis i. ii. iii. Conclusion References Bibo Bisleri Evian
22 22 23 23 25 28 31 33
Page 4
Marketing & Distribution of Packaged Drinking Water
We did our research with the aim of finding the marketing and distribution consumer preferences in the packaged drinking water industry in India. We studied in detail about the Indian packaged drinking water industry, its origin, growth and current scenario. A SWOT analysis has been carried out
References: 1) BOTTLED & SOLD: THE STORY BEHIND OUR OBSESSION WITH BOTTLED WATER Peter H. Gleick, Washington, DC: Covelo/London: Island Press, 2011.