Marketing and Love Wood
Centre Number Surname Other Names Candidate Signature
Candidate Number
For Examiner’s Use
Examiner’s Initials
Question
Mark
General Certificate of Education Advanced Subsidiary Examination January 2010
1 2 TOTAL
Business Studies
Unit 1 Planning and Financing a Business 9.00 am to 10.15 am Tuesday 12 January 2010
For this paper you must have: a calculator.
BUSS1
Time allowed 1 hour 15 minutes Instructions Use black ink or black ball-point pen. Fill in the boxes at the top of this page. Answer all questions. You must answer the questions in the spaces provided. Answers written in margins or on blank pages will not be marked. Do all rough work in this book. Cross through any work you do not want to be marked.
Information The marks for questions are shown in brackets. The maximum mark for this paper is 60. Questions 2(b) and 2(c) should be answered in continuous prose. In these questions you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate.
Advice You are advised to spend about 20 minutes answering Question 1.
(JAN10BUSS101)
G/K46670
6/6/6/6/
BUSS1
2 Read the case study and then answer the questions that follow. Love Wood At school, Padma developed and patented a technique for joining different woods together to create a patterned effect. This patented process improved efficiency allowing Padma to produce more cheaply than competitors. A large company offered to buy the patent, but Padma decided to keep it and run a small, sole trader business, making and selling individually designed wooden toys. During this time, she built up an expertise in selling through the internet. Padma’s friend, Emily, was a brilliant toy designer and so Padma asked Emily to create a new business with her. Padma changed her sole trader business to a private limited company called Love Wood Ltd with Emily receiving 40% of the shares.
Candidate Number
For Examiner’s Use
Examiner’s Initials
Question
Mark
General Certificate of Education Advanced Subsidiary Examination January 2010
1 2 TOTAL
Business Studies
Unit 1 Planning and Financing a Business 9.00 am to 10.15 am Tuesday 12 January 2010
For this paper you must have: a calculator.
BUSS1
Time allowed 1 hour 15 minutes Instructions Use black ink or black ball-point pen. Fill in the boxes at the top of this page. Answer all questions. You must answer the questions in the spaces provided. Answers written in margins or on blank pages will not be marked. Do all rough work in this book. Cross through any work you do not want to be marked.
Information The marks for questions are shown in brackets. The maximum mark for this paper is 60. Questions 2(b) and 2(c) should be answered in continuous prose. In these questions you will be marked on your ability to: – use good English – organise information clearly – use specialist vocabulary where appropriate.
Advice You are advised to spend about 20 minutes answering Question 1.
(JAN10BUSS101)
G/K46670
6/6/6/6/
BUSS1
2 Read the case study and then answer the questions that follow. Love Wood At school, Padma developed and patented a technique for joining different woods together to create a patterned effect. This patented process improved efficiency allowing Padma to produce more cheaply than competitors. A large company offered to buy the patent, but Padma decided to keep it and run a small, sole trader business, making and selling individually designed wooden toys. During this time, she built up an expertise in selling through the internet. Padma’s friend, Emily, was a brilliant toy designer and so Padma asked Emily to create a new business with her. Padma changed her sole trader business to a private limited company called Love Wood Ltd with Emily receiving 40% of the shares.