Marketing and Michael Marks
Introduction
In this report I am going to carry out a PEST analysis on a UK based business. The business I have to carry out the analysis on is Marks and Spencer. I have used different procedures to carry out this PEST report on Marks and Spencer. Firstly I have used my own inside knowledge, and as well as this I have also gained some of my research from the Marks and Spencer website. (www.marksandspencer.com) from this site there is internal links to different parts of the website that contains useful information about Marks and Spencer, their values and how they operate.
As already mentioned above my chosen business I have used to base the PEST analysis report on is Marks and Spencer. Marks and Spencer is the United Kingdom’s premier clothing, food, and financial services retailer. The company’s commitment to value, service and quality was set up in 1884 by Michael Marks, when he opened a small market stall in Leeds. Then in 1894 he formed a partnership with Tom Spencer, together they opened a head office in Manchester and turned there stall in Leeds to a covered arcade that was known throughout the United Kingdom. In 1905 Tom Spencer died followed two years later by Michael marks when he passed away. In 1916 Simon Marks became chairman of Marks and Spender and in 1926 Marks and Spencer became a public company. Later that year the company began to sell textiles and in 1931 started to sell produce and canned goods. As the company grew bigger and bigger and more successful each year, when Simon Marks passed away in 1964, Israel Sieff took over the reigns as the chairman. He later introduced wine and a different variety continental foods to the company which proved to be a huge success and then in 1999 the company launched their very own website, allowing their large customer base to buy online. As of the present day the chief executive of Marks and Spencer is Stuart Rose and Marks and Spencer has more than 600 stores located throughout the UK and 240
In this report I am going to carry out a PEST analysis on a UK based business. The business I have to carry out the analysis on is Marks and Spencer. I have used different procedures to carry out this PEST report on Marks and Spencer. Firstly I have used my own inside knowledge, and as well as this I have also gained some of my research from the Marks and Spencer website. (www.marksandspencer.com) from this site there is internal links to different parts of the website that contains useful information about Marks and Spencer, their values and how they operate.
As already mentioned above my chosen business I have used to base the PEST analysis report on is Marks and Spencer. Marks and Spencer is the United Kingdom’s premier clothing, food, and financial services retailer. The company’s commitment to value, service and quality was set up in 1884 by Michael Marks, when he opened a small market stall in Leeds. Then in 1894 he formed a partnership with Tom Spencer, together they opened a head office in Manchester and turned there stall in Leeds to a covered arcade that was known throughout the United Kingdom. In 1905 Tom Spencer died followed two years later by Michael marks when he passed away. In 1916 Simon Marks became chairman of Marks and Spender and in 1926 Marks and Spencer became a public company. Later that year the company began to sell textiles and in 1931 started to sell produce and canned goods. As the company grew bigger and bigger and more successful each year, when Simon Marks passed away in 1964, Israel Sieff took over the reigns as the chairman. He later introduced wine and a different variety continental foods to the company which proved to be a huge success and then in 1999 the company launched their very own website, allowing their large customer base to buy online. As of the present day the chief executive of Marks and Spencer is Stuart Rose and Marks and Spencer has more than 600 stores located throughout the UK and 240