Marketing and Pic
Chapter1
1. The primary purpose of 3M's 15% rule is to
|[pic] |discover possible connections between the amount spent on school supplies and student grade performance. |
|[pic] |explain why 15% of students prefer to study alone while 85% prefer to study in a group setting. |
|[pic] |provide inventors with an opportunity to identify solutions to problems and/or identify new opportunities that |
| |would lead to marketable 3M products. |
|[pic] |limit the amount of time that inventors can spend doing research that does not lead to future marketable |
| |products. |
|[pic] |encourage inventors to spend at least 15% of their time analyzing competitors' products. |
2. Marketing expertise is gained
|[pic] |only through careful study of relevant marketing success stories. |
|[pic] |by even the average person, who has a great deal of shopping experience. |
|[pic] |typically through a comprehensive study of product failures. |
|[pic] |only by large firms with many years of experience; it is practically impossible for entrepreneurial startup |
| |companies to achieve it. |
|[pic] |most often by mentoring from experienced marketing professionals. |
3. Beth's sorority volunteers to paint graffiti on downtown fences. She spent last Saturday helping out, and felt satisfied because she was contributing to her community. Was this an exchange?
|[pic] |Yes, because the sorority
1. The primary purpose of 3M's 15% rule is to
|[pic] |discover possible connections between the amount spent on school supplies and student grade performance. |
|[pic] |explain why 15% of students prefer to study alone while 85% prefer to study in a group setting. |
|[pic] |provide inventors with an opportunity to identify solutions to problems and/or identify new opportunities that |
| |would lead to marketable 3M products. |
|[pic] |limit the amount of time that inventors can spend doing research that does not lead to future marketable |
| |products. |
|[pic] |encourage inventors to spend at least 15% of their time analyzing competitors' products. |
2. Marketing expertise is gained
|[pic] |only through careful study of relevant marketing success stories. |
|[pic] |by even the average person, who has a great deal of shopping experience. |
|[pic] |typically through a comprehensive study of product failures. |
|[pic] |only by large firms with many years of experience; it is practically impossible for entrepreneurial startup |
| |companies to achieve it. |
|[pic] |most often by mentoring from experienced marketing professionals. |
3. Beth's sorority volunteers to paint graffiti on downtown fences. She spent last Saturday helping out, and felt satisfied because she was contributing to her community. Was this an exchange?
|[pic] |Yes, because the sorority