BSBMKG506B: Plan market research &
BSBMKG502B: Establish & adjust the marketing mix
MARKETING PLAN AND REVIEW OF
MARKETING ACTIVITIES ASSESSMENT
BSBMKG501B: Identify & evaluate marketing opportunities,
BSBMKG506B: Plan market research &
BSBMKG502B: Establish & adjust the marketing mix
MARKETING PLAN AND REVIEW OF
MARKETING ACTIVITIES ASSESSMENT
Contents…………………………………………………………..page.1
1) Introduction…………………………………………………….page.2
2) Product ………………………………………………………...page.2
3) Target market……………………………………………….….page.3
4) Geographical area…………………………………………….page 3
5)Research on target market……………………………...........page 4
6)Internal & external environment………………………………page 4
7) Competitors…………………………………………………....page 5
8) SWOT…………………………………………….……………..page 5
9) Marketing mix………………………………………………….page 6
1) Conclusion & Recommendations …………….……………page 6
2) buro statistics.....................................................................page7+8
1)
2) Introduction
3) Business can be a profit or a loss it depends on marketing plan. So before starting a business everyone should think about market of that product. Good and planned marketing can be profitable for business. Market research is very important for market planing. Market research is based on geographical area. Target market is based on type of product some vegetarian people don”t like the product that cooked in non-vegetarian food kitchen. Company”s internal and external environment plays an important role in success of business if it is good then the business can be more successful then competitors but the competitor”s strengths can not be avoided in business. SWOT plays an important role in business so everyone should be careful about there strengths, weaknesses, opportunities and threats.
2) Product
PIZZA HUT have a good market. This may have to do