Marketing and Product
Company G
3-Year Marketing Plan
Valerie Wilson
000236748
05/20/2013
Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
Monitoring Procedures 9
Introduction
Company G, a company with a terrific history, produces high quality small appliances. Company G’s reputation speaks for itself, having earned the title of one of the most Reputable companies today. N Company G is continuing this by introducing our new appliance called G camera X.
Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product
As stated earlier, Company G’s products enable consumers to improve the quality and convenience of their lives by providing innovative electric solutions.
Company G has introduced a new concept geared towards enhancing consumer’s enjoyment of using digital cameras. Company G’s new concept add ease and reliability to the everyday use of product.
Company G’s new digital camera, called G Camera X will feature awesome new additions which will include a hip new mold design and material, which will enhance the appearance and also the handling of product. The new mold design will leave the camera virtually break proof and water proof, which in term improves quality.
The new concept of solar power will be introduced in this product also. No longer will there be a need
3-Year Marketing Plan
Valerie Wilson
000236748
05/20/2013
Table of Contents
Introduction 3
Mission Statement 3
The Product 3
Consumer Product Classification 3
Target Market 3
Competitive Situation Analysis 4
Analysis of Competition using Porter’s 5 Forces Model 4
SWOT Analysis 4
Strengths 5
Weaknesses 5
Opportunities 5
Threats 6
Market Objectives 6
Product Objective 6
Price Objective 6
Place Objective 6
Promotion Objective 7
Marketing Strategies 7
Product Strategies 7
Price Strategies 7
Place Strategies 7
Promotion Strategies 7
Tactics and Action Plan 8
Product Action Plan 8
Price Action Plan 8
Place Action Plan 8
Promotion Action Plan 8
Monitoring Procedures 9
Introduction
Company G, a company with a terrific history, produces high quality small appliances. Company G’s reputation speaks for itself, having earned the title of one of the most Reputable companies today. N Company G is continuing this by introducing our new appliance called G camera X.
Mission Statement
“We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.”
The Product
As stated earlier, Company G’s products enable consumers to improve the quality and convenience of their lives by providing innovative electric solutions.
Company G has introduced a new concept geared towards enhancing consumer’s enjoyment of using digital cameras. Company G’s new concept add ease and reliability to the everyday use of product.
Company G’s new digital camera, called G Camera X will feature awesome new additions which will include a hip new mold design and material, which will enhance the appearance and also the handling of product. The new mold design will leave the camera virtually break proof and water proof, which in term improves quality.
The new concept of solar power will be introduced in this product also. No longer will there be a need