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Marketing and Sample Assignment
UNIT 401 – MARKETING

LECTURER: CLAY GERVAIS

SUBMISSION DATE: 30.03.2013
LOCATION: ABU DHABI, UAE

STUDENT NAME: STUDENT ID: -

_____________________________________________________________________________________

EXECUTIVE SUMMARY

Qantas is one of the most recognized and longest running Australian companies. It is the world’s second oldest airline, and has a successful history.

The main focus of this report is to identify some of Qantas challenges such as fuel efficiency, lack of communication between employers & employees, competition in the corporate customer market. Market tool will be used such as SOWT and PEST. Also, Exploring Macro & Micro environment and their effects on
Qantas business process.

•

Sample Assignment: Part of the content removed

By the end of this report a whole Qantas business analysis will be provided.

2

UNIT 401 - MARKETING

_____________________________________________________________________________________

TABLE OF CONTENTS
Executive Summary ............................................................................................................................................................... 2
INTRODUCTION:................................................................................................................................................................. 4
Qantas Airways SWOT and PEST Analysis...................................................................................................................... 5
Qantas Macro-environment ............................................................................................................................................... 7
Qantas Micro-environment ................................................................................................................................................ 8
Marketing Research


References: —. 2011 Strategy Day. 12 December 2011. 20 March 2013 . —. 2011 Strategy Day. 12 December 2011. 23 March 2013 . —. 2011 Strategy Day. 12 December 2011. 23 March 2013 .
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