Marketing and Samsung
Table of Contents
1. Introduction 1
2. Analysis the market of Samsung Company 2
3. The Strategy of Samsung 4
4. The competition between Samsung and other companies 7
5. Conclusion 8
Reference 8
1. Introduction
Nowadays, electronic products are loved by people, and have become the trend of the necessities of life and the pursuit of goods. In the face of fierce competition and huge market potential of electronic industry, the major foreign manufactures and domestic manufacturers both want to occupy the leading position in the market, grab market share. In this period with opportunities and challenges, how to enable enterprises to be invincible is an important problem that every electronic enterprise explored actively. Therefore, many companies established their marketing strategy for the further development.
1.1 Samsung Company
Samsung Company is the first big business in South Korea, and also is a multinational enterprise group. Samsung Group concludes numerous international affiliated businesses, such as Samsung Electronics, Samsung Corporation, Samsung Life, and Samsung Aviation and so on, and its business involved many areas of electronics, finance, mechanical, chemical, and others, which is in the list of the world’s top 500 enterprises. Samsung Electronics is its largest subsidiary, which is the world’s largest mobile phone manufacturer and revenues the largest of the electronics companies. In 2011, its global enterprise market capitalization is up to $150 billion. Samsung Group is a family business, the Lee family hereditary, its Samsung industries are a family business, and other members of the family to manage, now the current leaders of the Group has spread to the Lee’s third generation. (Samsung, 2013)
1.1.2 Historical
Samsung Company was established in 1938, and is an international marketing company. It’s mainly industry, Samsung electronics, is established in 1969, is a semiconductor, communications, computer products and
1. Introduction 1
2. Analysis the market of Samsung Company 2
3. The Strategy of Samsung 4
4. The competition between Samsung and other companies 7
5. Conclusion 8
Reference 8
1. Introduction
Nowadays, electronic products are loved by people, and have become the trend of the necessities of life and the pursuit of goods. In the face of fierce competition and huge market potential of electronic industry, the major foreign manufactures and domestic manufacturers both want to occupy the leading position in the market, grab market share. In this period with opportunities and challenges, how to enable enterprises to be invincible is an important problem that every electronic enterprise explored actively. Therefore, many companies established their marketing strategy for the further development.
1.1 Samsung Company
Samsung Company is the first big business in South Korea, and also is a multinational enterprise group. Samsung Group concludes numerous international affiliated businesses, such as Samsung Electronics, Samsung Corporation, Samsung Life, and Samsung Aviation and so on, and its business involved many areas of electronics, finance, mechanical, chemical, and others, which is in the list of the world’s top 500 enterprises. Samsung Electronics is its largest subsidiary, which is the world’s largest mobile phone manufacturer and revenues the largest of the electronics companies. In 2011, its global enterprise market capitalization is up to $150 billion. Samsung Group is a family business, the Lee family hereditary, its Samsung industries are a family business, and other members of the family to manage, now the current leaders of the Group has spread to the Lee’s third generation. (Samsung, 2013)
1.1.2 Historical
Samsung Company was established in 1938, and is an international marketing company. It’s mainly industry, Samsung electronics, is established in 1969, is a semiconductor, communications, computer products and