Marketing and Traditional Paper Coupons

Making Business Decisions I

Part 3: M-coupon

1). Why are m-coupons better than traditional paper coupons? Using m-coupons cuts down on time, less costly, and it reaches more potential customers than using traditional paper coupons. It can drastically reduce delivery and redemption cost, and trigger Impulse buys. Also since people carrier their cell phone with them, the coupon isn’t forgotten.

2). What are the risks involved with mobile marketing and m-coupons? Because mobile technology is always rapidly growing and changing, companies have to continue updating and monitoring its security plan.

3). What are the privacy issues involved with mobile marketing and m-coupons? The selling of cell phone numbers to third parties, transferring or forwarding the information to hackers and pranksters for misuse/fraud.

4). How can the café benefit from collecting and tracking response rates of m-coupons by customers? It will benefit from tracking response rates cause its like mobile networking and faster communicationMaking Business Decisions I

Part 3: M-coupon

1). Why are m-coupons better than traditional paper coupons? Using m-coupons cuts down on time, less costly, and it reaches more potential customers than using traditional paper coupons. It can drastically reduce delivery and redemption cost, and trigger Impulse buys. Also since people carrier their cell phone with them, the coupon isn’t forgotten.

2). What are the risks involved with mobile marketing and m-coupons? Because mobile technology is always rapidly growing and changing, companies have to continue updating and monitoring its security plan.

3). What are the privacy issues involved with mobile marketing and m-coupons? The selling of cell phone numbers to third parties, transferring or forwarding the information to hackers and pranksters for misuse/fraud.