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Marketing and E-commerce Business

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Marketing and E-commerce Business
Complete Listing of Chapter Opening Cases, Insight Cases,
E-commerce in Action Cases, and Case Studies

CHAPTER 1 THE REVOLUTION IS JUST BEGINNING
Opening Case: Pinterest: A Picture Is Worth a Thousand Words
Insight on Technology: Will Apps Make the Web Irrelevant?
Insight on Business: Start-Up Boot Camp
Insight on Society: Facebook and the Age of Privacy
Case Study: The Pirate Bay: Searching for a Safe Haven

CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS
Opening Case: Twitter’s Business Model
Insight on Society: Foursquare: Check Your Privacy at the Door
Insight on Business: Crowdfunding Takes Off
Insight on Technology: Battle of the Titans: Music in the Cloud
Case Study: Pandora and the Freemium Business Model

CHAPTER 3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE
PLATFORM
Opening Case: Google Glass: Augment My Reality
Insight on Society: Government Surveillance and Regulation of the Internet
Insight on Technology: Is HTML5 Ready for Prime Time?
Insight on Business: The Apps Ecosystem
Case Study: Akamai Technologies: Attempting to Keep Supply Ahead of Demand

CHAPTER 4 BUILDING AN E-COMMERCE PRESENCE: WEB SITES, MOBILE SITES, AND APPS
Opening Case: USA Today Redesigns
Insight on Business: Curly Hair and Appillionaires
Insight on Society: Designing for Accessibility
Insight on Technology: Building a Mobile Presence
Case Study: Orbitz Charts Its Mobile Trajectory

CHAPTER 5 E-COMMERCE SECURITY AND PAYMENT SYSTEMS
Opening Case: Cyberwar: MAD 2.0
Insight on Business: We Are Legion
Insight on Technology: Think Your Smartphone Is Secure?
Insight on Society: Bitcoin
Case Study: Online Payment Marketplace: Goat Rodeo

CHAPTER 6 E-COMMERCE MARKETING AND ADVERTISING CONCEPTS
Opening Case: Video Ads: Shoot, Click, Buy
Insight on Business: Are the Very Rich Different From You and Me?
Insight on Technology: The Long Tail: Big Hits and Big Misses
Insight on Society: Every Move You Take, Every Click You Make, We’ll
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