Marketing Answers (SA)
POMC: Revision Questions (Chpt 5-8)
Kate Ferreira
1. Cultural: this signifies a set of values, ideas and attitudes that are conveyed to the people of the community or passed down to the next generation. This impacts on how people dress, eat etc. Culture can also be broken up into a subculture, which refers to a uniformed group of people. This includes the cultures nationalities (ethnic groups), geography, age and activity. This is what makes the culture unique. Social class is measured by occupation, income, education and wealth. This categorizes and orders society into groups of people who share similar interests and values. An example is: In America one gets upper, middle and lower class.
Social: Reference groups are the different groups with which the person interacts with, this has an influence on people to buy certain products. Family has a great influence on a person’s behavior. Family is the most important when it comes to consumer-buying organizations in a society. Online social networks influence people’s opinions on certain products. People exchange information over social networks. Roles and status are the groups that people belong to. This includes family, clubs and organizations. This describes the people’s role and status in society.
Personal: The personal characteristics of a buyer can influence their decisions, characteristics such as age, life cycle, occupation, economic situation, lifestyle, personality and self-concept. The buyers age influences their decisions in buying because it depends on what interests them. There are different stages in life cycles. The family life cycle can be traditional but these days it is becoming less traditional, there are more unmarried and same-sex couples. Marketers are catering to more and more alternative life cycles. A person will only buy certain goods and services according to their profession. The economic situation of a buyer will affect what they buy and include personal income, savings and
Kate Ferreira
1. Cultural: this signifies a set of values, ideas and attitudes that are conveyed to the people of the community or passed down to the next generation. This impacts on how people dress, eat etc. Culture can also be broken up into a subculture, which refers to a uniformed group of people. This includes the cultures nationalities (ethnic groups), geography, age and activity. This is what makes the culture unique. Social class is measured by occupation, income, education and wealth. This categorizes and orders society into groups of people who share similar interests and values. An example is: In America one gets upper, middle and lower class.
Social: Reference groups are the different groups with which the person interacts with, this has an influence on people to buy certain products. Family has a great influence on a person’s behavior. Family is the most important when it comes to consumer-buying organizations in a society. Online social networks influence people’s opinions on certain products. People exchange information over social networks. Roles and status are the groups that people belong to. This includes family, clubs and organizations. This describes the people’s role and status in society.
Personal: The personal characteristics of a buyer can influence their decisions, characteristics such as age, life cycle, occupation, economic situation, lifestyle, personality and self-concept. The buyers age influences their decisions in buying because it depends on what interests them. There are different stages in life cycles. The family life cycle can be traditional but these days it is becoming less traditional, there are more unmarried and same-sex couples. Marketers are catering to more and more alternative life cycles. A person will only buy certain goods and services according to their profession. The economic situation of a buyer will affect what they buy and include personal income, savings and