Marketing Applications
Marketing Applications
Marketing Analysis of company Dary Kraje
2012/2013
Content
I. Executive summary
II. Situation analysis
II.1 Company analysis
Dary kraje is a small shop offering quality farm food. It is possible to find there only the food without various flavours, chemical conservations and colourings. Most of the offered products come from Zlin Region. The shop offers pastry, confectionery, meat, meat products, milk and milk products, brandies, beers, ciders, baked teas, flours etc.
The shop is located on the street Kvítková in Zlin and was opened on 14th August 2012.
Business name: Dary Kraje
Location of headquarters: Podlesí IV 5349, 760 05 Zlín
Legal form: Sole proprietor
Field of activity: buying and selling foods
Number of employees: 3 employees
II.2 Company objectives
Mission – offering first-rate foods to people.
Vision – Be number one in offering first-rate foods in Zlin.
Objectives:
In basement they would like to realise production of some foods. For example to produce pasta of the wholegrain flour or snacks of fruit comes from this region.
Strategy:
communication with customers, finding out and understanding of customer´s needs high quality of offering products in future to sale their products on the Internet and provide delivery services
II.3 Customer analysis
Because the shop Dary Kraje is located near the centre, there are many people passing this street every day. But the problem is that no all of them know about this shop.
Customers are various – to shop there are going shopping young people as well as seniors or wealthy people. Generally the age of customers is up to 18. Average there is about 200 customers per day. But as well as in other shops or supermarkets most customers come on Friday afternoon. Each customer spend here average about 100 – 150 crowns per one purchase. Of course on Friday they spend more money than in other days.
Among the best sold products belong meat and
Marketing Analysis of company Dary Kraje
2012/2013
Content
I. Executive summary
II. Situation analysis
II.1 Company analysis
Dary kraje is a small shop offering quality farm food. It is possible to find there only the food without various flavours, chemical conservations and colourings. Most of the offered products come from Zlin Region. The shop offers pastry, confectionery, meat, meat products, milk and milk products, brandies, beers, ciders, baked teas, flours etc.
The shop is located on the street Kvítková in Zlin and was opened on 14th August 2012.
Business name: Dary Kraje
Location of headquarters: Podlesí IV 5349, 760 05 Zlín
Legal form: Sole proprietor
Field of activity: buying and selling foods
Number of employees: 3 employees
II.2 Company objectives
Mission – offering first-rate foods to people.
Vision – Be number one in offering first-rate foods in Zlin.
Objectives:
In basement they would like to realise production of some foods. For example to produce pasta of the wholegrain flour or snacks of fruit comes from this region.
Strategy:
communication with customers, finding out and understanding of customer´s needs high quality of offering products in future to sale their products on the Internet and provide delivery services
II.3 Customer analysis
Because the shop Dary Kraje is located near the centre, there are many people passing this street every day. But the problem is that no all of them know about this shop.
Customers are various – to shop there are going shopping young people as well as seniors or wealthy people. Generally the age of customers is up to 18. Average there is about 200 customers per day. But as well as in other shops or supermarkets most customers come on Friday afternoon. Each customer spend here average about 100 – 150 crowns per one purchase. Of course on Friday they spend more money than in other days.
Among the best sold products belong meat and