Marketing Approach to Ben Shermann
A Report on Marketing Approach and Strategies of Ben Sherman.
← Submitted to: Geoff Lancaster Stuart Francis
By: Majeed Abdul Sheikh B0362RHRH0413
SCHOOL of BUSINESS AND LAW
Table of contents
1. Executive Summary 3
2. Introduction 4
3. Marketing Approach 4
4. Research Objectives 6
5. Research Conclusion 7
6. Personal Observation 8
7. Group Achievement 9
8. Recommendation 10
9. Reference 12
Executive Summary
Ben Sherman a popular fashion brand among the young generation is offering a range of men’s wear. The company has balance marketing mix in its target market. At the moment it’s focus in a specific market segment, which has restricted it product to reach globally as well as increase, it’s market share in such a competitive fashion industry. The company should seek either product oriented strategy in which it should produce such a quality product that will self themselves this strategy is only viable if the product is really superior, unique or can add competitive advantage which is mainly subject to the acceptance by the consumer of Ben Sherman or it can develop new market by observing the need, demand and perception of the market and should produce a product that can fill the market gap. For the company like Ben Sherman that offers a medium price medium brand good it is more practical to focus in market oriented strategy. This can be equally integrated with it’s new website that can provide a large information about the current trends. The fashion product has very short life cycle.
The company can still use different technique to prolong the life cycle of the product to prevent for early decline. Ben Sherman can use
← Submitted to: Geoff Lancaster Stuart Francis
By: Majeed Abdul Sheikh B0362RHRH0413
SCHOOL of BUSINESS AND LAW
Table of contents
1. Executive Summary 3
2. Introduction 4
3. Marketing Approach 4
4. Research Objectives 6
5. Research Conclusion 7
6. Personal Observation 8
7. Group Achievement 9
8. Recommendation 10
9. Reference 12
Executive Summary
Ben Sherman a popular fashion brand among the young generation is offering a range of men’s wear. The company has balance marketing mix in its target market. At the moment it’s focus in a specific market segment, which has restricted it product to reach globally as well as increase, it’s market share in such a competitive fashion industry. The company should seek either product oriented strategy in which it should produce such a quality product that will self themselves this strategy is only viable if the product is really superior, unique or can add competitive advantage which is mainly subject to the acceptance by the consumer of Ben Sherman or it can develop new market by observing the need, demand and perception of the market and should produce a product that can fill the market gap. For the company like Ben Sherman that offers a medium price medium brand good it is more practical to focus in market oriented strategy. This can be equally integrated with it’s new website that can provide a large information about the current trends. The fashion product has very short life cycle.
The company can still use different technique to prolong the life cycle of the product to prevent for early decline. Ben Sherman can use