Preview

Marketing Aqualisa Quartz MBA Case Analysis More

Satisfactory Essays
Open Document
Open Document
653 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Aqualisa Quartz MBA Case Analysis More
Marketing - Aqualisa Quartz | MBA Case Analysis & More ...

7/4/15 5:45 PM

Marketing - Aqualisa Quartz
Aqualisa Quartz: Simply a Better Shower

Problem Statement
Harry Rawlinson, the managing director of Aqualisa is faced with an interesting problem of selling the Quartz showers. This shower is very innovative and solves problems of
Plumber and end customer beyond expectation. Rawlinson has the following questions to solve
How to generate sales momentum?
Was the problem that the Quartz priced too high? However he believes and he is reluctant to go the discounted price route because his product is very niche.

Possible Alternatives
Rawlinson is debating on the following options:
Targeting customers directly
Targeting Do-It-Yourselfers
Targeting Developers

Solution
We are proposing solutions where the major target audience is addressed.

Communicate Superior Value Proposition through better advertisement
(1) The advertisement completely ignores the actual technical innovation (setting up of box remotely) which should be directed at Plumbers as it is seen that 53% of purchase is either done by plumbers or by customer's who take inputs from
Plumbers. Half of the market remains un catered through this advertisement.
(2) From a customer stand point, cost saving is not highlighted though the product is sold with a premium. The cost comparison is as shown below
Traditional Shower vs Quartz
Cost of
Installation Cost
Excavation Cost +
Total
Shower
Material Cost
Cost
Traditional shower (not in low segment) €675

Quartz

€850

€ 640
[ Cost of the labor=
€40 per hour multipled by 16 (for
2 days)]
€ 160
[ Cost of the labor=
€40 per hour

€ 100
(assumption as the case study did not mention a value)

€1415

€0

€1010

http://mbacase.blogspot.com/2012/05/marketing-aqualisa-quartz.html

Page 1 of 3

Marketing - Aqualisa Quartz | MBA Case Analysis & More ...

7/4/15 5:45 PM

multipled by 4(for
1/2 days)]

Strengthen the eco system - Wooing Plumbers!
Installation by independent
Continue Reading
View Writing Issues

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Case Study: Neewa Janai Inc.
    • 222 Words
    • 1 Page

    Case Study: Neewa Janai Inc.

    Neewa Phelps is the broker for Summer Reign Realty, the Vice President of Summer Reign Inc. and the owner of Neewa Janai Inc. Neewa Janai Inc. blessed to be chosen to design the home of Lee and Darlene Nutter 17 years ago when they moved to Jacksonville from Seattle, WA then upon his retirement from Rayonier as CEO, Lee Nutter brought Summer Reign Inc. a 1981 Seattle-based company to Jacksonville, FL, and again Neewa was blessed to work with Lee and Darlene relocating Summer Reign Inc. This business in part purchases property for both higher value residential homes and commercial development then builds homes and sells them through Summer Reign Realty. Neewa Janai Inc. was established in 1999 and is now utilized through Summer Reign…

    • 222 Words
    • 1 Page
    Satisfactory Essays
    Read More
  • Satisfactory Essays

    Cert IV Business Marketin Identify Marketing Opportunities
    • 520 Words
    • 3 Pages

    Cert IV Business Marketin Identify Marketing Opportunities

    1. Select an organisation of your choice and identify who are the key suppliers and marketing intermediaries?…

    • 520 Words
    • 3 Pages
    Satisfactory Essays
    Read More
  • Good Essays

    Mba 540 Chapter 2 Case Study
    • 730 Words
    • 3 Pages

    Mba 540 Chapter 2 Case Study

    The source of these problems seems to be coming from two areas in Interwest Healthcare. The first area is the miscommunication that the hospital administrators are having with upper management. The hospital administrators and upper management are not only having miscommunication issues but they also do not share the same role expectations with each other which is creating tension. “The hospital people accused Singh of being a bureaucrat who did not care about patient services. Singh accused the hospital staffs of not understanding the importance of accurate reporting” (Brickley, Smith & Zimmerman 2009 p. 38). The second area is the system or process that is in place for recording and entering data. The current process is clearly not running at an efficient rate which is raising concerns for upper management. Even though hospital administrators do not see to eye to eye with upper management the concerns that they have are valid and can have a very negative impact on Interwest Healthcare if the issue is not resolved.…

    • 730 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Case Analysis: Company’s Goals
    • 773 Words
    • 3 Pages

    Case Analysis: Company’s Goals

    Company: What are the company’s goals and what measures will be used to determine if they are on track?…

    • 773 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Assignment 2 Marketing Profile
    • 980 Words
    • 3 Pages

    Assignment 2 Marketing Profile

    Klara, Robert. “It’s Not Easy Being Tween”. Adweek.com. Prometheus Global Media, 27 June 2012. Web. 15 Nov. 2014.…

    • 980 Words
    • 3 Pages
    Good Essays
    Read More
  • Good Essays

    Mbatross Case Study Assignment
    • 347 Words
    • 2 Pages

    Mbatross Case Study Assignment

    Based on the information presented in the scenario/case study discuss Albatross Anchor’s competitiveness in relation to (please address all items in the below list and provide support for your conclusions):…

    • 347 Words
    • 2 Pages
    Good Essays
    Read More
  • Powerful Essays

    Business Studies Case Study
    • 3124 Words
    • 8 Pages

    Business Studies Case Study

    Peter Nicholson wishes to convert the factory in the north east to production of the electric taxi. Using data in Appendix C, Table 1, calculate payback period and the average rate of return.…

    • 3124 Words
    • 8 Pages
    Powerful Essays
    Read More
  • Good Essays

    Case Study - Management Course
    • 551 Words
    • 3 Pages

    Case Study - Management Course

    Perdue Farms, I feel would be classified as a Diversified Form as I understand Minztberg’s five organizational types. Through the years Perdue Farms has grown into a very large organization which is broken into smaller business units. Each of the business units having a complete set of organizational parts with a smaller top management, a larger middle management to drive…

    • 551 Words
    • 3 Pages
    Good Essays
    Read More
  • Powerful Essays

    Aqualisa Quartz: Simply a Better Shower 3
    • 3446 Words
    • 14 Pages

    Aqualisa Quartz: Simply a Better Shower 3

    Problem statement: With the launch of the new innovative Quartz shower by Aqualisa, the Company expected to have a boost in its sales. Yet the sale of the product was not picking up. The Company was facing a big challenge with communicating its product to the consumer/target. The Company wants to ensure that the innovative technology, which is leaps and bounds ahead of competition, will generate more sales to capture market share before the competition can imitate the technology. Accordingly, the CEO of the Company will have to re-devise a new positioning, distribution and pricing plan, if necessary.…

    • 3446 Words
    • 14 Pages
    Powerful Essays
    Read More
  • Good Essays

    Hbs Aqualisa Quartz Case Write Up
    • 643 Words
    • 3 Pages

    Hbs Aqualisa Quartz Case Write Up

    Aqualisa is suffering from a lack of sales momentum with their new Quartz product line due to a lack strategic promotion. The firm is has boldly attempted to innovate the electric segment of the UK’s shower market. Unfortunately plumbing products have little brand recognition amongst consumers and Aqualisa has a small share of the electric shower market further reducing their new product’s visibility. As electric showers have a reputation of being problematic, independent plumbers who perform the majority of shower instillations in the UK are hesitant to adopt a new electric product line. The circumstance is further confounded by Quartz’s premium pricing putting it in jeopardy of becoming a niche product. Although they received accolades and recognition by promoting the Quartz at product expos, the firm is experiencing sluggish sales.…

    • 643 Words
    • 3 Pages
    Good Essays
    Read More
  • Better Essays

    Aqualisa Quartz: Simply a Better Shower Case Executive Summary
    • 1116 Words
    • 5 Pages

    Aqualisa Quartz: Simply a Better Shower Case Executive Summary

    Aqualisa Quartz, a significantly innovative product developed by Aqualisa, in terms of both cost and quality, has been facing challenges in the market since its launch four months ago. The product described by one of the customers (a plumber) is a 'push-fit-connect-you're done' shower and offers the customers 'what they (the plumbers) want'. Despite the above facts, Quartz has experienced poor sales and has not met the company's expectations.…

    • 1116 Words
    • 5 Pages
    Better Essays
    Read More
  • Better Essays

    Repairing Jobs That Fail to Satisfy
    • 1929 Words
    • 8 Pages

    Repairing Jobs That Fail to Satisfy

    Lee thinks the problem is that employees aren’t motivated to provide the type of customer service Lightning Plumber employees offer. She recently sent surveys to customers to collect information about performance, and the data confirmed her fears. Although 60 percent of respondents said they were satisfied with their experience and would use DrainFlow again, 40 percent felt their experience was not good, and 30 percent said they would use a competitor the next time they had a plumbing problem.…

    • 1929 Words
    • 8 Pages
    Better Essays
    Read More
  • Good Essays

    Aqualisa Quartz case summary
    • 604 Words
    • 3 Pages

    Aqualisa Quartz case summary

    Showers in UK market were sold through a variety of channels such as trade shops, showrooms, distributors and DIY (Do It Yourself) outlets. Primary customer of trade shops was the plumbers and Aqualisa brand had presence in 40% of trade shops. Showrooms catered to the high end customers who wanted customized solutions for their bathroom design with high end products lines and Aqualisa brand had presence in 25%…

    • 604 Words
    • 3 Pages
    Good Essays
    Read More
  • Satisfactory Essays

    Business Marketing Case 1
    • 506 Words
    • 2 Pages

    Business Marketing Case 1

    Diekens could grow his business by entering the food market. He could also grow by marketing soccer products such as shin guards, soccer balls or apparel. This would help get his company name out and support who he is and what he does. It would also give the kids or parents a conversation…

    • 506 Words
    • 2 Pages
    Satisfactory Essays
    Read More
  • Powerful Essays

    Marketing, Strategic Management and Organizational Studies: Case Analysis
    • 1073 Words
    • 5 Pages

    Marketing, Strategic Management and Organizational Studies: Case Analysis

    1. You work at the business headquarters for a chain of movie theaters. Describe this firm's information value chain.…

    • 1073 Words
    • 5 Pages
    Powerful Essays
    Read More

Related Topics