Preview

Marketing Aspect

Good Essays
Open Document
Open Document
1035 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Marketing Aspect
Part II. Marketing Aspect

Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to archive organizational goals. It is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is important to realize that the customer can be an individual user, a company, or several people who contribute to the purchasing decision. The product can be a hard good, a service, or even an idea anything that would provide some value to the person who provides an exchange. An exchange is most often thought of as money, but could also be a donation of time or effort, or even a specific action. A producer is often a company, but could be an individual or non-profit organization. The market consists of all prospective customers for a given product, service, or idea. Customers can be purchasers who intend to resell the product or end users who intend to use or consume the product. It holds that the key to achieving its organizational goals selling consists of the company being more effective than competitors in creating, delivering, and communicating customer value to its selected target customers. The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability.

Product Description Loved by all, pizza is a hit on any menu. Now you can have that amazing taste rolled into a fun finger food. Toppits Pizza Fingers are stuffed with real pepperoni, mozzarella, and delicious marinara sauce, creating an authentic pizza taste. With a handcrafted look and a “home-made” taste, consumers will have a unique eating experience. Whether baked or deep fried, these fingers make the perfect appetizer, kids meal, or side dish. Toppits Pizza Fingers are unlike anything out

You May Also Find These Documents Helpful

  • Good Essays

    Mkt 301 Exam 1 Study Guide

    • 1313 Words
    • 6 Pages

    Marketing: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.…

    • 1313 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Business Chp 11

    • 739 Words
    • 3 Pages

    Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007) http://www.marketingpower.com/aboutama/pages/definitionofmarketing.aspx…

    • 739 Words
    • 3 Pages
    Good Essays
  • Better Essays

    P1 Intro to Marketing

    • 1121 Words
    • 5 Pages

    Marketing is the act of publicising products and offers to customers to get them to want to buy it; this could be via the television, a poster or radio. Marketing always has the customer at the centre of its activities and wants to build customer relationships in order to keep them coming back. Another definition of marketing is the actual action of selling an item or service to customers, like in a retail shop for example.…

    • 1121 Words
    • 5 Pages
    Better Essays
  • Good Essays

    As approved by the American Marketing Association Board of Directors (2007), Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved October 2007).…

    • 1022 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Unit 3 P1

    • 1803 Words
    • 8 Pages

    Marketing is the process of communicating the value of a product or service to customers for the purpose of sales. It is a critical business function for attracting customers. Marketing activities and strategies result in making products available that satisfy customers whilst making profit.…

    • 1803 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing and Question

    • 1088 Words
    • 5 Pages

    variables that occur in each stage. Provide an example of a product or service that…

    • 1088 Words
    • 5 Pages
    Satisfactory Essays
  • Better Essays

    Marketing and Product

    • 2696 Words
    • 11 Pages

    A: Marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do. (customer focus and value are the path to sales and profits)…

    • 2696 Words
    • 11 Pages
    Better Essays
  • Good Essays

    Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand.…

    • 512 Words
    • 2 Pages
    Good Essays
  • Good Essays

    Marketing

    • 3647 Words
    • 24 Pages

    if all the conditions for an exchange are in place, then the exchange will be completed…

    • 3647 Words
    • 24 Pages
    Good Essays
  • Powerful Essays

    Marketing

    • 1296 Words
    • 5 Pages

    To follow the professional electronic sports, more and more normal people who are just like to play computer games start to focus on their computers and peripherals. Some of them buy computers with very high level hardware, some buy memory chips to add games’ fluency, others go to buy professional mice and keyboards for e-sports, and still others go to buy professional headsets like they are from gaming clans. There is a very famous brand for e-sports. It is called Razer. Razer wants to build the right relationships with the right customers; they are also seeking for their competitive advantages. Because they are retailers for professional electronic games, they may focus more on customers who like to play computer games. Razer is good at producing almost all kinds of products which are necessities when players are competing. And this company introduces a new product. It is a headset called Razer Tiamat 7.1. In this report I will introduce this product in detail with relating concepts of segmenting, targeting, positioning strategies in Razer. I will also analyze this product by explain 4Ps (Product, price, place, promotion) and 4Cs (Customer, cost, convenience, communication).…

    • 1296 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    A market consists of all potential customers sharing a particular need or want that might be willing a able to engage in exchange to satisfy that need or want.…

    • 11039 Words
    • 45 Pages
    Powerful Essays
  • Satisfactory Essays

    marketing aspect

    • 803 Words
    • 4 Pages

    A target market represents the people who are most likely availing the services that the business has to offer.…

    • 803 Words
    • 4 Pages
    Satisfactory Essays
  • Good Essays

    • Markets and customers – products and services are identified and targeted to address customers’ needs and expectations.…

    • 900 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing

    • 2309 Words
    • 9 Pages

    Customers usually face a broad array of products and servicesthat might satisfy a given need. Customers make their buying choices based on their perceptions of the value that various products and services deliver.…

    • 2309 Words
    • 9 Pages
    Good Essays
  • Powerful Essays

    Confectionery product

    • 1866 Words
    • 7 Pages

    Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Approved July 2013)…

    • 1866 Words
    • 7 Pages
    Powerful Essays

Related Topics