marketing ass 2
SCHOOL OF BUSINESS
DIPLOMA IN MASS
COMMUNICATION
MKT 1102
FUNDAMENTALS OF MARKETING
NAME
: SHALINI D/O KAISHNAIR
ID
: J14014707
LECTURER : MS. LINGKESWARI
DUE DATE : 4/03/2015
Case study – Questions
Question 1
Name and describe the four product/market expansion grid strategies and explain which strategy Google implemented with the Nexus One.
The item showcase extension network is a structure for distinguishing escalated development procedures for organisations searching for new chances to build benefits and deals. The product expansion grid that showcases development network that was created by Ian Ansoff.
This marketing strategy is organised with four steps. The initial phase in executing the item product market expansion grid is to check whether a company can increase more shares available by utilising their current products on the current markets. This first step is called
Market Penetration. The second step involves company checking for new markets for their current products. This step is called Market Development. The third step that involves finding ways to expand the market share by introducing new company products on the current market. This step is called Product Development. If the previous strategies were not possible the last step includes creating new items for new market. Diversification is the last step in product expansion marketing grid that requires a lot of efforts and budget allocation. (mello,
2015)
The main technique the company is looking to adjust for expanding their business and benefits. Advertising endeavours of the company to offer their current items in the current markets is called market penetration strategy. The most ideal approach to do is to pull in competitors client and searching for potential client for the existing product. (Soopertutorials.com, 2015)
At the point when a company has an item is in the current market, its impart available can even develop now. To build current products piece of the overall market share
DIPLOMA IN MASS
COMMUNICATION
MKT 1102
FUNDAMENTALS OF MARKETING
NAME
: SHALINI D/O KAISHNAIR
ID
: J14014707
LECTURER : MS. LINGKESWARI
DUE DATE : 4/03/2015
Case study – Questions
Question 1
Name and describe the four product/market expansion grid strategies and explain which strategy Google implemented with the Nexus One.
The item showcase extension network is a structure for distinguishing escalated development procedures for organisations searching for new chances to build benefits and deals. The product expansion grid that showcases development network that was created by Ian Ansoff.
This marketing strategy is organised with four steps. The initial phase in executing the item product market expansion grid is to check whether a company can increase more shares available by utilising their current products on the current markets. This first step is called
Market Penetration. The second step involves company checking for new markets for their current products. This step is called Market Development. The third step that involves finding ways to expand the market share by introducing new company products on the current market. This step is called Product Development. If the previous strategies were not possible the last step includes creating new items for new market. Diversification is the last step in product expansion marketing grid that requires a lot of efforts and budget allocation. (mello,
2015)
The main technique the company is looking to adjust for expanding their business and benefits. Advertising endeavours of the company to offer their current items in the current markets is called market penetration strategy. The most ideal approach to do is to pull in competitors client and searching for potential client for the existing product. (Soopertutorials.com, 2015)
At the point when a company has an item is in the current market, its impart available can even develop now. To build current products piece of the overall market share